Brandwave

Mighty Networks vs Skool:Which is more popular?

In September 2026, Skool had more branded searches than Mighty Networks among membership platforms worldwide. Skool had about 22,200 branded searches, while Mighty Networks had 18,100. Skool made up 0.38% of all membership platform searches we track, and Mighty Networks accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about membership platforms, Mighty Networks and Skool each appeared in three of the five answers. Mighty Networks and Skool were each mentioned first in two of the four answers that named either.

Among membership platforms worldwide in September 2026

Who do people search for more?

Skool, about 23% more searches than Mighty Networks

Skool 22.2K searchesMighty Networks 18.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Mighty Networks in 3 of 5Skool in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Mighty Networks first in 2Skool first in 2

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Top membership platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mighty Networks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Skool was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mighty Networks and Skool were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Circle1st
  2. Mighty Networks2nd
  3. Skool3rd
  4. Patreon4th
  5. MemberPress5th
  6. Kajabi6th
  7. Podia7th
  8. Wild Apricot8th
  9. Substack–
  10. Memberful–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patreon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kajabi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skool3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mighty Networks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Circle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MemberPress3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild Apricot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Substack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Memberful0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about membership platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Mighty Networks or Skool more popular in search?

This chart shows how often people search Google for Mighty Networks and Skool by name. Each line represents a brand's share of searches for all ten membership platforms we track, month by month, from English-language searches worldwide.

Mighty Networks and Skool among membership platforms worldwide, by month

Share of searches by month for Skool, Mighty Networks. The figures are in the table below the chart.

View monthly share of searches table
MonthPatreonSubstackKajabiPodiaSkoolMighty NetworksWild ApricotCircleMemberPressMemberful
Oct 202568.6%25.8%2.8%1.2%0.37%0.68%0.25%0.14%0.2%0.05%
Nov 202568.6%25.8%2.8%1.2%0.45%0.55%0.25%0.11%0.2%0.04%
Dec 202565.1%29.9%2.6%0.96%0.35%0.53%0.19%0.09%0.16%0.05%
Jan 202665%30%2.6%0.96%0.35%0.53%0.24%0.09%0.16%0.04%
Feb 202664.5%29.8%3.2%0.95%0.43%0.52%0.23%0.1%0.16%0.05%
Mar 202665.6%30.2%2.2%0.79%0.36%0.43%0.19%0.09%0.13%0.04%
Apr 202661.1%34.2%2.5%0.9%0.41%0.49%0.18%0.1%0.12%0.03%
May 202665.8%30.1%2.2%0.8%0.36%0.36%0.16%0.07%0.09%0.03%
Jun 202665.7%30.6%1.8%0.8%0.36%0.36%0.16%0.07%0.09%0.03%
Jul 202661.3%34.6%2%0.91%0.41%0.41%0.18%0.07%0.08%0.03%
Aug 202661.7%35%1.7%0.75%0.34%0.27%0.15%0.07%0.07%0.02%
Sep 202657.3%39.3%1.5%0.85%0.38%0.31%0.17%0.06%0.06%0.03%

How has the Mighty Networks and Skool comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Skool took it in August 2026.
  • Across the 12 months ending September 2026, Mighty Networks’ share of searches among membership platforms worldwide moved from 0.68% to 0.31%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
  • Across the 12 months ending September 2026, Skool’s share of searches among membership platforms worldwide moved from 0.37% to 0.38%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for membership platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Skool worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Mighty Networks worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mighty Networks’ and Skool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mighty Networks

1 branded search term

  • mighty networks

Skool

1 branded search term

  • skool community

How the Brand Demand Index is measured

Other head-to-heads among membership platforms

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