Heinz vs Hellmann's:Which is more popular by branded search?
In August 2026, Heinz had more branded searches than Hellmann's among mayonnaise brands worldwide. Heinz was estimated to have 165K branded searches compared to Hellmann's’ 136K, and held a 17.6% Share of Search versus Hellmann's’ 14.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Heinz or Hellmann's?
Compare the mayonnaise brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heinz, Hellmann's. The figures are in the table below the chart.
View monthly share of search table
| Month | Kewpie | Heinz | Best Foods | Hellmann's | Miracle Whip | Duke's |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 22.4% | 14.5% | 16.9% | 8.2% | 4.5% |
| Nov 2025 | 35.3% | 19.4% | 15.3% | 15.5% | 8.7% | 5.9% |
| Dec 2025 | 35.5% | 15.9% | 15.7% | 18.3% | 8.7% | 5.9% |
| Jan 2026 | 39.3% | 17.6% | 13.8% | 14.8% | 6.5% | 8% |
| Feb 2026 | 43% | 15.8% | 15.1% | 15.5% | 5.8% | 4.8% |
| Mar 2026 | 39.2% | 17.6% | 13.8% | 17.6% | 6.4% | 5.4% |
| Apr 2026 | 39.4% | 17.7% | 13.8% | 17.3% | 6.5% | 5.3% |
| May 2026 | 39.3% | 17.6% | 13.8% | 16.2% | 6.5% | 6.5% |
| Jun 2026 | 40.4% | 18.1% | 14.2% | 15.2% | 6.6% | 5.5% |
| Jul 2026 | 40.3% | 14.8% | 14.6% | 17% | 6.6% | 6.7% |
| Aug 2026 | 39.3% | 17.6% | 16.9% | 14.5% | 6.5% | 5.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Heinz and Hellmann's comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Hellmann's took it in December 2025, Heinz took it in January 2026, Hellmann's took it in March 2026, Heinz took it in April 2026, Hellmann's took it in July 2026, Heinz took it in August 2026.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mayonnaise brands worldwide moved from 22.4% to 17.6%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Hellmann's’ estimated Share of Search among mayonnaise brands worldwide moved from 16.9% to 14.5%, and its estimated monthly branded searches moved from 152K to 136K.
How did search popularity change for mayonnaise brands worldwide in August 2026?
3 changes
In August 2026, Heinz overtook Hellmann's to rank 2nd among mayonnaise brands worldwide, at 17.6%.
In August 2026, Best Foods overtook Hellmann's to rank 3rd among mayonnaise brands worldwide, at 16.9%.
In August 2026, Hellmann's lost estimated Share of Search among mayonnaise brands worldwide, from 17% to 14.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Heinz’s and Hellmann's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heinz
1 branded search term
- heinz
Hellmann's
3 branded search terms
- hellmann s
- hellmanns
- hellmanns mayonnaise
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