Brandwave

Max brands:Which are searched most?

In September 2026, Onyx Boox was the most searched among max brands worldwide, with an estimated 273K branded searches and 54.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Onyx Boox54.3%
  2. Segway-Ninebot26.8%
  3. Lemsip18%
  4. GHD0.87%

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Share of SearchLeaderboard

Compare the max brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among max brands worldwide, by month

Share of Search by month for Onyx Boox, Segway-Ninebot, Lemsip. The figures are in the table below the chart.

View monthly share of search table
MonthOnyx BooxSegway-NinebotLemsipGHD
Oct 202554.2%22.4%22.4%1.1%
Nov 202561.4%20.7%16.9%1%
Dec 202561.9%16.8%20.5%0.82%
Jan 202661.6%16.7%20.4%1.2%
Feb 202659.4%19.6%19.6%1.4%
Mar 202655.6%27.9%15.4%1.1%
Apr 202657.7%28.4%12.8%1.1%
May 202654.7%32.4%11.9%1.1%
Jun 202654.2%32.8%12%1.1%
Jul 202654.3%32.8%12%0.88%
Aug 202654.7%32.4%11.9%1.1%
Sep 202654.3%26.8%18%0.87%

This month’s ranking, September 2026

  1. 1.Onyx Boox

    54.3%

    Held 1st. 273K estimated branded searches, +19.7% vs prior month. Share -0.4 points.

  2. 2.Segway-Ninebot

    26.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -5.5 points.

  3. 3.Lemsip

    18%

    Held 3rd. 90.5K estimated branded searches, +82.8% vs prior month. Share +6.1 points.

  4. 4.GHD

    0.87%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among max brands worldwide?

In September 2026, Onyx Boox was the most searched among max brands worldwide, with an estimated 273K branded searches and 54.3% estimated Share of Search within this set. Segway-Ninebot is in 2nd place, 27.5 percentage points behind at 26.8% Share of Search.

Global max brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Onyx Boox54.2% → 54.3%61.9%Dec 202554.2%Jun 20261st
Segway-Ninebot22.4% → 26.8%32.8%Jul 202616.7%Jan 20263rd → 2nd
Lemsip22.4% → 18%22.4%Oct 202511.9%May 20262nd → 3rd
GHD1.1% → 0.87%1.4%Feb 20260.82%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Segway-Ninebot’s estimated Share of Search among max brands worldwide increased from 22.4% to 26.8%.
  • Across the 12 months ending September 2026, Lemsip’s estimated Share of Search among max brands worldwide decreased from 22.4% to 18%.
  • Across the 12 months ending September 2026, Onyx Boox’s estimated Share of Search among max brands worldwide peaked at 61.9% in December 2025 and was lowest at 54.2% in June 2026.
  • Across the 12 months ending September 2026, Segway-Ninebot’s estimated Share of Search among max brands worldwide peaked at 32.8% in July 2026 and was lowest at 16.7% in January 2026.
  • Across the 12 months ending September 2026, Lemsip’s estimated Share of Search among max brands worldwide peaked at 22.4% in October 2025 and was lowest at 11.9% in May 2026.
  • Across the 12 months ending September 2026, Segway-Ninebot rose from 3rd to 2nd among max brands worldwide.
  • Across the 12 months ending September 2026, Lemsip fell from 2nd to 3rd among max brands worldwide.
  • Across the 12 months ending September 2026, Onyx Boox and GHD held steady: their estimated Share of Search among max brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for max brands worldwide in September 2026?

  1. In September 2026, Lemsip gained estimated Share of Search among max brands worldwide, from 11.9% to 18%.

  2. In September 2026, Segway-Ninebot lost estimated Share of Search among max brands worldwide, from 32.4% to 26.8%.

  3. Estimated monthly branded searches for Onyx Boox worldwide rose 24.6% over 12 measured months, from 219K to 273K in September 2026.

How the Brand Demand Index is measured

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