Onyx Boox vs Segway-Ninebot:Which is searched more?
In September 2026, Onyx Boox had more branded searches than Segway-Ninebot among max brands worldwide. Onyx Boox was estimated to have 273K branded searches compared to Segway-Ninebot’s 135K, and held a 54.3% Share of Search versus Segway-Ninebot’s 26.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Onyx Boox or Segway-Ninebot?
Compare the max brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Onyx Boox, Segway-Ninebot. The figures are in the table below the chart.
View monthly share of search table
| Month | Onyx Boox | Segway-Ninebot | Lemsip | GHD |
|---|---|---|---|---|
| Oct 2025 | 54.2% | 22.4% | 22.4% | 1.1% |
| Nov 2025 | 61.4% | 20.7% | 16.9% | 1% |
| Dec 2025 | 61.9% | 16.8% | 20.5% | 0.82% |
| Jan 2026 | 61.6% | 16.7% | 20.4% | 1.2% |
| Feb 2026 | 59.4% | 19.6% | 19.6% | 1.4% |
| Mar 2026 | 55.6% | 27.9% | 15.4% | 1.1% |
| Apr 2026 | 57.7% | 28.4% | 12.8% | 1.1% |
| May 2026 | 54.7% | 32.4% | 11.9% | 1.1% |
| Jun 2026 | 54.2% | 32.8% | 12% | 1.1% |
| Jul 2026 | 54.3% | 32.8% | 12% | 0.88% |
| Aug 2026 | 54.7% | 32.4% | 11.9% | 1.1% |
| Sep 2026 | 54.3% | 26.8% | 18% | 0.87% |
How has the Onyx Boox and Segway-Ninebot comparison changed over the last 12 months?
3 findings
- Onyx Boox was ahead of Segway-Ninebot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Onyx Boox’s estimated Share of Search among max brands worldwide moved from 54.2% to 54.3%, and its estimated monthly branded searches moved from 219K to 273K.
- Across the 12 months ending September 2026, Segway-Ninebot’s estimated Share of Search among max brands worldwide moved from 22.4% to 26.8%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for max brands worldwide in September 2026?
2 changes
In September 2026, Segway-Ninebot lost estimated Share of Search among max brands worldwide, from 32.4% to 26.8%.
Estimated monthly branded searches for Onyx Boox worldwide rose 24.6% over 12 measured months, from 219K to 273K in September 2026.
Other head-to-heads among max brands
How each brand is measured
Brandwave collects information about searches that people make online using Onyx Boox’s and Segway-Ninebot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Onyx Boox
2 branded search terms
- boox ereader
- onyx boox
Segway-Ninebot
1 branded search term
- segway ninebot
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