Igloo vs YETI:Which is searched more?
In September 2026, YETI had more branded searches than Igloo among lunch cooler brands worldwide. YETI was estimated to have 708K branded searches compared to Igloo’s 147K, and held a 51% Share of Search versus Igloo’s 10.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Igloo or YETI?
Compare the lunch cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YETI, Igloo. The figures are in the table below the chart.
View monthly share of search table
| Month | YETI | Carhartt | Igloo |
|---|---|---|---|
| Oct 2025 | 38.4% | 55.6% | 6% |
| Nov 2025 | 32.5% | 64.3% | 3.2% |
| Dec 2025 | 38.7% | 58.4% | 2.9% |
| Jan 2026 | 39.5% | 56.5% | 4% |
| Feb 2026 | 50.1% | 44.5% | 5.4% |
| Mar 2026 | 55.3% | 34.5% | 10.2% |
| Apr 2026 | 58.1% | 24.4% | 17.5% |
| May 2026 | 65.9% | 18.4% | 15.7% |
| Jun 2026 | 66.8% | 18.5% | 14.7% |
| Jul 2026 | 67% | 18.3% | 14.6% |
| Aug 2026 | 64.5% | 23.1% | 12.5% |
| Sep 2026 | 51% | 38.4% | 10.6% |
How has the Igloo and YETI comparison changed over the last 12 months?
3 findings
- YETI was ahead of Igloo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among lunch cooler brands worldwide moved from 6% to 10.6%, and its estimated monthly branded searches moved from 98.7K to 147K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among lunch cooler brands worldwide moved from 38.4% to 51%, and its estimated monthly branded searches moved from 637K to 708K.
How did search popularity change for lunch cooler brands worldwide in September 2026?
2 changes
In September 2026, YETI lost estimated Share of Search among lunch cooler brands worldwide, from 64.5% to 51%.
In September 2026, Igloo lost estimated Share of Search among lunch cooler brands worldwide, from 12.5% to 10.6%.
Other head-to-heads among lunch cooler brands
How each brand is measured
Brandwave collects information about searches that people make online using Igloo’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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