Carhartt vs YETI:Which is searched more?
In September 2026, YETI had more branded searches than Carhartt among lunch cooler brands worldwide. YETI was estimated to have 2.9K branded searches compared to Carhartt’s 720, and held a 1.9% Share of Search versus Carhartt’s 0.48%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or YETI?
Compare the lunch cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YETI, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Igloo | YETI | Carhartt |
|---|---|---|---|
| Oct 2025 | 96.3% | 2.8% | 0.86% |
| Nov 2025 | 94.7% | 4.2% | 1% |
| Dec 2025 | 93.5% | 5% | 1.5% |
| Jan 2026 | 94.1% | 5.1% | 0.83% |
| Feb 2026 | 91.8% | 3.3% | 4.9% |
| Mar 2026 | 97% | 2.3% | 0.7% |
| Apr 2026 | 98.5% | 1.1% | 0.33% |
| May 2026 | 98.4% | 1.3% | 0.33% |
| Jun 2026 | 91.1% | 1.5% | 7.4% |
| Jul 2026 | 85.9% | 1.4% | 12.7% |
| Aug 2026 | 97.2% | 2.3% | 0.47% |
| Sep 2026 | 97.6% | 1.9% | 0.48% |
How has the Carhartt and YETI comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Carhartt took it in February 2026, YETI took it in March 2026, Carhartt took it in June 2026, YETI took it in August 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among lunch cooler brands worldwide moved from 0.86% to 0.48%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among lunch cooler brands worldwide moved from 2.8% to 1.9%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for lunch cooler brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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