Moz Local vs Semrush Local:Which is more popular?
In September 2026, Moz Local had more branded searches than Semrush Local among listing management platforms worldwide. Moz Local had about 1,000 branded searches, while Semrush Local had 590. Moz Local made up 1.5% of all listing management platform searches we track, and Semrush Local accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about listing management platforms, Moz Local and Semrush Local each appeared in three of the five answers. Moz Local was mentioned before Semrush Local in three out of four answers that named either.
Who do people search for more?
Moz Local, about 69% more searches than Semrush Local
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Moz Local, named ahead of Semrush Local in 3 of 4 answers
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Top listing management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Moz Local and Semrush Local were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moz Local was listed before Semrush Local in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Yext1st
BrightLocal2nd- Moz Local3rd
Uberall4th
Semrush Local5th
Synup6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BrightLocal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yext4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uberall3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Synup3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moz Local3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Local3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about listing management platforms
5 answers
Asked ChatGPT
“Which listing management platform should I use?”
Asked ChatGPT
“What are the best listing management platforms?”
Asked ChatGPT
“What's the best listing management platform for multiple locations?”
Searched Google, AI Overview
“listing management platform”
Searched Google, AI Overview
“business listing management”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Moz Local or Semrush Local more popular in search?
This chart shows how often people search Google for Moz Local and Semrush Local by name. Each line represents a brand's share of searches for all six listing management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Moz Local, Semrush Local. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yext | BrightLocal | Uberall | Synup | Moz Local | Semrush Local |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 29.5% | 19.7% | 3.2% | 2.6% | 0.78% |
| Nov 2025 | 36.9% | 36.9% | 20.1% | 3.3% | 2.2% | 0.65% |
| Dec 2025 | 36.7% | 36.7% | 20.1% | 3.3% | 2.6% | 0.65% |
| Jan 2026 | 34.9% | 34.9% | 23.3% | 3.7% | 2.4% | 0.76% |
| Feb 2026 | 35.9% | 35.9% | 19.6% | 3.2% | 4.8% | 0.64% |
| Mar 2026 | 32.2% | 39.3% | 21.5% | 2.9% | 3.4% | 0.7% |
| Apr 2026 | 36.7% | 36.7% | 20% | 2.6% | 3.2% | 0.8% |
| May 2026 | 36.4% | 36.4% | 19.9% | 2.6% | 3.9% | 0.79% |
| Jun 2026 | 39.7% | 32.6% | 21.7% | 2.8% | 2.3% | 0.87% |
| Jul 2026 | 39.6% | 32.4% | 21.6% | 2.8% | 2.8% | 0.86% |
| Aug 2026 | 36.7% | 36.7% | 20% | 3.1% | 2.2% | 1.2% |
| Sep 2026 | 40.1% | 32.8% | 21.9% | 2.8% | 1.5% | 0.87% |
How has the Moz Local and Semrush Local comparison changed over the last 12 months?
3 findings
- Moz Local was ahead of Semrush Local in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Moz Local’s share of searches among listing management platforms worldwide moved from 2.6% to 1.5%, and its estimated monthly branded searches moved from 2.4K to 1K.
- Across the 12 months ending September 2026, Semrush Local’s share of searches among listing management platforms worldwide moved from 0.78% to 0.87%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for listing management platforms worldwide in September 2026?
2 changes
In September 2026, Moz Local lost share of searches among listing management platforms worldwide, from 2.2% to 1.5%.
Estimated monthly branded searches for Semrush Local worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Moz Local’s and Semrush Local’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moz Local
1 branded search term
- moz local
Semrush Local
1 branded search term
- semrush local
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