BrightLocal vs Yext:Which is more popular?
In September 2026, Yext had more branded searches than BrightLocal among listing management platforms worldwide. Yext had about 27,100 branded searches, while BrightLocal had 22,200. Yext made up 40.1% of all listing management platform searches we track, and BrightLocal accounted for 32.8%. When we asked ChatGPT and Google AI Overviews about listing management platforms, BrightLocal appeared in all five answers and Yext in four. Yext was mentioned before BrightLocal in three out of five answers.
Who do people search for more?
Yext, about 22% more searches than BrightLocal
Who does AI mention more?
BrightLocal, mentioned in every answer we collected
Who does AI recommend more?
Yext, named ahead of BrightLocal in 3 of 5 answers
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Top listing management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BrightLocal appeared in all five answers. Yext was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yext was listed before BrightLocal in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Yext1st
- BrightLocal2nd
Moz Local3rd
Uberall4th
Semrush Local5th
Synup6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BrightLocal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yext4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uberall3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Synup3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moz Local3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Local3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about listing management platforms
5 answers
Asked ChatGPT
“Which listing management platform should I use?”
Asked ChatGPT
“What are the best listing management platforms?”
Asked ChatGPT
“What's the best listing management platform for multiple locations?”
Searched Google, AI Overview
“listing management platform”
Searched Google, AI Overview
“business listing management”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BrightLocal or Yext more popular in search?
This chart shows how often people search Google for BrightLocal and Yext by name. Each line represents a brand's share of searches for all six listing management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Yext, BrightLocal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yext | BrightLocal | Uberall | Synup | Moz Local | Semrush Local |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 29.5% | 19.7% | 3.2% | 2.6% | 0.78% |
| Nov 2025 | 36.9% | 36.9% | 20.1% | 3.3% | 2.2% | 0.65% |
| Dec 2025 | 36.7% | 36.7% | 20.1% | 3.3% | 2.6% | 0.65% |
| Jan 2026 | 34.9% | 34.9% | 23.3% | 3.7% | 2.4% | 0.76% |
| Feb 2026 | 35.9% | 35.9% | 19.6% | 3.2% | 4.8% | 0.64% |
| Mar 2026 | 32.2% | 39.3% | 21.5% | 2.9% | 3.4% | 0.7% |
| Apr 2026 | 36.7% | 36.7% | 20% | 2.6% | 3.2% | 0.8% |
| May 2026 | 36.4% | 36.4% | 19.9% | 2.6% | 3.9% | 0.79% |
| Jun 2026 | 39.7% | 32.6% | 21.7% | 2.8% | 2.3% | 0.87% |
| Jul 2026 | 39.6% | 32.4% | 21.6% | 2.8% | 2.8% | 0.86% |
| Aug 2026 | 36.7% | 36.7% | 20% | 3.1% | 2.2% | 1.2% |
| Sep 2026 | 40.1% | 32.8% | 21.9% | 2.8% | 1.5% | 0.87% |
How has the BrightLocal and Yext comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: BrightLocal took it in March 2026, Yext took it in June 2026.
- Across the 12 months ending September 2026, BrightLocal’s share of searches among listing management platforms worldwide moved from 29.5% to 32.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Yext’s share of searches among listing management platforms worldwide moved from 44.2% to 40.1%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for listing management platforms worldwide in September 2026?
2 changes
In September 2026, Yext overtook BrightLocal to become the leader among listing management platforms worldwide, with 40.1% of the searches.
In September 2026, BrightLocal lost share of searches among listing management platforms worldwide, from 36.7% to 32.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BrightLocal’s and Yext’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BrightLocal
1 branded search term
- brightlocal
Yext
1 branded search term
- yext
Other head-to-heads among listing management platforms
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