Brandwave

Charlotte Tilbury vs Fenty Beauty:Which is more popular?

In October 2026, Fenty Beauty had more branded searches than Charlotte Tilbury among lip gloss brands worldwide. Fenty Beauty had about 18,100 branded searches, while Charlotte Tilbury had 12,100. Fenty Beauty made up 3.5% of all lip gloss brand searches we track, and Charlotte Tilbury accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about lip gloss brands, Fenty Beauty appeared in four of the five answers and Charlotte Tilbury in none.

Among lip gloss brands worldwide in October 2026

Who do people search for more?

Fenty Beauty, about 50% more searches than Charlotte Tilbury

Fenty Beauty 18.1K searchesCharlotte Tilbury 12.1K searches

Who does AI mention more?

Fenty Beauty, mentioned in 4 of 5 answers, Charlotte Tilbury in 0

Fenty Beauty in 4 of 5Charlotte Tilbury in 0 of 5

Who does AI recommend more?

Fenty Beauty, the only one of the two named

Fenty Beauty first in 3Charlotte Tilbury never named

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Top lip gloss brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fenty Beauty was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Charlotte Tilbury did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Fenty Beauty2nd
  3. Maybelline3rd
  4. MAC4th
  5. Huda Beauty5th
  6. Lancôme6th
  7. e.l.f. Cosmetics7th
  8. rhode–
  9. Too Faced–
  10. Charlotte Tilbury–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huda Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • e.l.f. Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lancôme1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BUXOM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • rhode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lip gloss brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Charlotte Tilbury or Fenty Beauty more popular in search?

This chart shows how often people search Google for Charlotte Tilbury and Fenty Beauty by name. Each line represents a brand's share of searches for all 13 lip gloss brands we track, month by month, from English-language searches worldwide.

Charlotte Tilbury and Fenty Beauty among lip gloss brands worldwide, by month

Share of searches by month for Fenty Beauty, Charlotte Tilbury. The figures are in the table below the chart.

View monthly share of searches table
Monthrhodee.l.f. CosmeticsNYX Professional MakeupMaybellineHuda BeautyMACFenty BeautyLancômeToo FacedCharlotte TilburyRare BeautyBUXOMGlossier
Nov 202526.2%17.5%11.8%9.6%4.3%5.3%5.3%4.3%5.3%2.9%2.4%2.4%2.9%
Dec 202525.3%20.7%11.3%9.3%3.4%5.1%5.1%4.2%5.1%3.4%2.3%2.3%2.8%
Jan 202623.2%19.1%12.8%10.5%4.7%5.7%4.7%3.8%5.7%2.6%2.6%2.1%2.6%
Feb 202621.8%21.8%11.9%11.9%3.6%4.4%4.4%5.3%5.3%2.4%2.9%1.9%2.4%
Mar 202621.2%17.3%14.1%11.6%4.2%5.2%4.2%7.7%5.2%2.3%2.3%2.3%2.3%
Apr 202625%16.8%11.3%13.8%4.1%5.1%4.1%5.1%6.2%2.3%2.3%2.3%1.8%
May 202621.7%17.8%11.9%14.5%5.3%6.5%3.6%4.3%5.3%2.4%2.4%2.4%1.9%
Jun 202623.6%15.8%10.6%15.8%4.7%5.8%3.9%5.8%4.7%2.6%2.6%2.1%2.1%
Jul 202621.1%17.2%11.5%17.2%4.2%6.3%4.2%5.2%4.2%2.3%2.8%1.9%1.9%
Aug 202623.9%16.1%13.2%16.1%4.8%4.8%3.9%3.9%3.9%2.6%2.6%2.2%1.8%
Sep 202625.2%16.9%13.9%13.9%5.1%5.1%3.4%4.1%4.1%2.3%2.3%2.3%1.5%
Oct 202626%21.2%14.3%11.7%4.3%4.3%3.5%3.5%3.5%2.3%2.3%1.9%1.3%

Fenty Beauty and Charlotte Tilbury sell other things too, so only their searches that name this product count here, like “fenty gloss bomb”.

How has branded search for Charlotte Tilbury and Fenty Beauty changed worldwide over the last 12 months?

3 findings

How did search popularity change for lip gloss brands worldwide in October 2026?

2 changes

  1. In October 2026, Fenty Beauty rose from 9th to 7th among lip gloss brands worldwide.

  2. In October 2026, Charlotte Tilbury rose from 11th to 10th among lip gloss brands worldwide.

How are Charlotte Tilbury’s and Fenty Beauty’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Fenty Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Charlotte Tilbury

1 branded search term

  • charlotte tilbury lip gloss

Fenty Beauty

1 branded search term

  • fenty gloss bomb

How the Brand Demand Index is measured

Other head-to-heads among lip gloss brands

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