Nivea vs Vaseline:Which is more popular by branded search?
In August 2026, Vaseline had more branded searches than Nivea among lip balm brands worldwide. Vaseline was estimated to have 1M branded searches compared to Nivea’s 673K, and held a 53.4% Share of Search versus Nivea’s 35.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nivea or Vaseline?
Compare the lip balm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vaseline, Nivea. The figures are in the table below the chart.
View monthly share of search table
| Month | Vaseline | Nivea | Burt's Bees | Carmex | PRLaw |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 29.7% | 8.9% | 7.3% | 0.01% |
| Nov 2025 | 52.9% | 29.2% | 10.7% | 7.2% | 0.01% |
| Dec 2025 | 57.1% | 25.7% | 9.4% | 7.7% | 0.02% |
| Jan 2026 | 54.9% | 30.3% | 7.4% | 7.4% | 0.01% |
| Feb 2026 | 54.9% | 30.2% | 7.4% | 7.4% | 0.02% |
| Mar 2026 | 54.9% | 30.2% | 7.4% | 7.4% | 0.02% |
| Apr 2026 | 55.7% | 30.6% | 7.5% | 6.1% | 0.02% |
| May 2026 | 50.9% | 34% | 8.3% | 6.8% | 0.02% |
| Jun 2026 | 53% | 35.4% | 5.8% | 5.8% | 0.02% |
| Jul 2026 | 44.6% | 44.6% | 6% | 4.9% | 0.01% |
| Aug 2026 | 53.4% | 35.9% | 5.9% | 4.8% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Nivea and Vaseline comparison changed over the last 12 months?
3 findings
- Vaseline was ahead of Nivea in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among lip balm brands worldwide moved from 29.7% to 35.9%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among lip balm brands worldwide moved from 54% to 53.4%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for lip balm brands worldwide in August 2026?
2 changes
In August 2026, Vaseline overtook Nivea to take the highest estimated Share of Search among lip balm brands worldwide, at 53.4%.
In August 2026, Nivea lost estimated Share of Search among lip balm brands worldwide, from 44.6% to 35.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Nivea’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.