Brandwave

Black+Decker vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Black+Decker among leaf vacuum brands worldwide. Stihl had about 4,800 branded searches, while Black+Decker had 1,880. Stihl made up 20% of all leaf vacuum brand searches we track, and Black+Decker accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about leaf vacuum brands, Black+Decker and Stihl each appeared in three of the five answers. Stihl was mentioned before Black+Decker in three out of five answers.

Among leaf vacuum brands worldwide in September 2026

Who do people search for more?

Stihl, about 3 searches for every 1 for Black+Decker

Stihl 4.8K searchesBlack+Decker 1.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Black+Decker in 3 of 5Stihl in 3 of 5

Who does AI recommend more?

Stihl, named ahead of Black+Decker in 3 of 5 answers

Stihl first in 3Black+Decker first in 2

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Top leaf vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Black+Decker in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. WORX2nd
  3. Stihl3rd
  4. Black+Decker4th
  5. Ryobi5th
  6. Greenworks6th
  7. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WORX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leaf vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Black+Decker or Stihl more popular in search?

This chart shows how often people search Google for Black+Decker and Stihl by name. Each line represents a brand's share of searches for all seven leaf vacuum brands we track, month by month, from English-language searches worldwide.

Black+Decker and Stihl among leaf vacuum brands worldwide, by month

Share of searches by month for Stihl, Black+Decker. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiStihlMilwaukeeBlack+DeckerToroWORXGreenworks
Oct 202535.3%24.8%9.5%8.9%7.6%8.6%5.4%
Nov 202535.7%21.4%8.1%11.1%10.5%8.4%4.7%
Dec 202544.2%21.2%7.1%8.2%5.7%10.2%3.5%
Jan 202642.7%20.3%9.2%7.8%4.7%9%6.2%
Feb 202636%21.7%8.4%8.9%4.5%7.9%12.6%
Mar 202648.6%17.2%6.7%9.4%6.2%8.5%3.5%
Apr 202635.3%22.5%9.3%12.3%6.8%8.6%5.1%
May 202637.2%19.3%13.4%10.3%7.2%7.7%5%
Jun 202637.3%19.9%13.6%9.9%5.5%8.1%5.7%
Jul 202639%20.8%11.6%9.6%5.7%8.5%4.8%
Aug 202641.8%18.7%13.3%7.7%5.4%7.9%5.2%
Sep 202642.5%20%10.9%7.8%6.7%6.7%5.5%

Stihl and Black+Decker sell other things too, so only their searches that name this product count here, like “stihl blower vac”.

How has the Black+Decker and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of Black+Decker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among leaf vacuum brands worldwide moved from 8.9% to 7.8%, and its estimated monthly branded searches moved from 3.4K to 1.9K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among leaf vacuum brands worldwide moved from 24.8% to 20%, and its estimated monthly branded searches moved from 9.5K to 4.8K.

How did search popularity change for leaf vacuum brands worldwide in September 2026?

2 changes
  1. In September 2026, Stihl gained share of searches among leaf vacuum brands worldwide, from 18.7% to 20%.

  2. In September 2026, Black+Decker rose from 5th to 4th among leaf vacuum brands worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Black+Decker’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black+Decker

2 branded search terms

  • black and decker leaf vacuum
  • black+decker blower vac

Stihl

2 branded search terms

  • stihl blower vac
  • stihl leaf vacuum

How the Brand Demand Index is measured

Other head-to-heads among leaf vacuum brands

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