Cub Cadet vs John Deere:Which is more popular?
In September 2026, John Deere had more branded searches than Cub Cadet among lawn tractor brands worldwide. John Deere had about 1 million branded searches, while Cub Cadet had 90,500. John Deere made up 41.3% of all lawn tractor brand searches we track, and Cub Cadet accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about lawn tractor brands, Cub Cadet appeared in all five answers and John Deere in four. John Deere was mentioned before Cub Cadet in three out of four answers.
Who do people search for more?
John Deere, about 11 searches for every 1 for Cub Cadet
Who does AI mention more?
Cub Cadet, mentioned in every answer we collected
Who does AI recommend more?
John Deere, named ahead of Cub Cadet in 3 of 4 answers
Follow Cub Cadet vs John Deere and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top lawn tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cub Cadet appeared in all five answers. John Deere was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. John Deere was listed before Cub Cadet in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cub Cadet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Troy-Bilt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn tractor brands
5 answers
Asked ChatGPT
“Which lawn tractor brand should I buy?”
Asked ChatGPT
“What are the best lawn tractor brands?”
Asked ChatGPT
“What's the best lawn tractor brand for a large property?”
Searched Google, AI Overview
“riding lawn tractor”
Searched Google, AI Overview
“best lawn tractor”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cub Cadet or John Deere more popular in search?
This chart shows how often people search Google for Cub Cadet and John Deere by name. Each line represents a brand's share of searches for all five lawn tractor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for John Deere, Cub Cadet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | John Deere | Craftsman | Cub Cadet | Troy-Bilt |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 39% | 9.6% | 2.9% | 0.87% |
| Nov 2025 | 42.9% | 42.9% | 10.6% | 2.6% | 0.95% |
| Dec 2025 | 37.6% | 45.7% | 13.8% | 2.3% | 0.68% |
| Jan 2026 | 42% | 42% | 12.6% | 2.5% | 0.93% |
| Feb 2026 | 40.9% | 40.9% | 15% | 2.5% | 0.74% |
| Mar 2026 | 43.4% | 35.5% | 16% | 3.9% | 1.2% |
| Apr 2026 | 48.8% | 32.5% | 12% | 5.4% | 1.3% |
| May 2026 | 48.8% | 32.5% | 12% | 5.4% | 1.3% |
| Jun 2026 | 44.1% | 36.2% | 13.3% | 4.9% | 1.5% |
| Jul 2026 | 39.8% | 39.8% | 14.7% | 4.4% | 1.3% |
| Aug 2026 | 39.8% | 39.8% | 14.7% | 4.4% | 1.3% |
| Sep 2026 | 41.3% | 41.3% | 12.4% | 3.7% | 1.1% |
How has the Cub Cadet and John Deere comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Cub Cadet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cub Cadet’s share of searches among lawn tractor brands worldwide moved from 2.9% to 3.7%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, John Deere’s share of searches among lawn tractor brands worldwide moved from 39% to 41.3%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for lawn tractor brands worldwide in September 2026?
2 changes

In September 2026, John Deere gained share of searches among lawn tractor brands worldwide, from 39.8% to 41.3%.

In September 2026, Cub Cadet lost share of searches among lawn tractor brands worldwide, from 4.4% to 3.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cub Cadet’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cub Cadet
1 branded search term
- cub cadet
John Deere
1 branded search term
- john deere
Other head-to-heads among lawn tractor brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.