Brandwave

Cub Cadet vs John Deere:Which is more popular?

In September 2026, John Deere had more branded searches than Cub Cadet among lawn tractor brands worldwide. John Deere had about 1 million branded searches, while Cub Cadet had 90,500. John Deere made up 41.3% of all lawn tractor brand searches we track, and Cub Cadet accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about lawn tractor brands, Cub Cadet appeared in all five answers and John Deere in four. John Deere was mentioned before Cub Cadet in three out of four answers.

Among lawn tractor brands worldwide in September 2026

Who do people search for more?

John Deere, about 11 searches for every 1 for Cub Cadet

John Deere 1M searchesCub Cadet 90.5K searches

Who does AI mention more?

Cub Cadet, mentioned in every answer we collected

Cub Cadet in 5 of 5John Deere in 4 of 5

Who does AI recommend more?

John Deere, named ahead of Cub Cadet in 3 of 4 answers

John Deere first in 3Cub Cadet first in 1

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Top lawn tractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cub Cadet appeared in all five answers. John Deere was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. John Deere was listed before Cub Cadet in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Cub Cadet2nd
  3. Husqvarna3rd
  4. Craftsman–
  5. Troy-Bilt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cub Cadet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy-Bilt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn tractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cub Cadet or John Deere more popular in search?

This chart shows how often people search Google for Cub Cadet and John Deere by name. Each line represents a brand's share of searches for all five lawn tractor brands we track, month by month, from English-language searches worldwide.

Cub Cadet and John Deere among lawn tractor brands worldwide, by month

Share of searches by month for John Deere, Cub Cadet. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaJohn DeereCraftsmanCub CadetTroy-Bilt
Oct 202547.6%39%9.6%2.9%0.87%
Nov 202542.9%42.9%10.6%2.6%0.95%
Dec 202537.6%45.7%13.8%2.3%0.68%
Jan 202642%42%12.6%2.5%0.93%
Feb 202640.9%40.9%15%2.5%0.74%
Mar 202643.4%35.5%16%3.9%1.2%
Apr 202648.8%32.5%12%5.4%1.3%
May 202648.8%32.5%12%5.4%1.3%
Jun 202644.1%36.2%13.3%4.9%1.5%
Jul 202639.8%39.8%14.7%4.4%1.3%
Aug 202639.8%39.8%14.7%4.4%1.3%
Sep 202641.3%41.3%12.4%3.7%1.1%

How has the Cub Cadet and John Deere comparison changed over the last 12 months?

3 findings
  • John Deere was ahead of Cub Cadet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cub Cadet’s share of searches among lawn tractor brands worldwide moved from 2.9% to 3.7%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, John Deere’s share of searches among lawn tractor brands worldwide moved from 39% to 41.3%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for lawn tractor brands worldwide in September 2026?

2 changes
  1. In September 2026, John Deere gained share of searches among lawn tractor brands worldwide, from 39.8% to 41.3%.

  2. In September 2026, Cub Cadet lost share of searches among lawn tractor brands worldwide, from 4.4% to 3.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cub Cadet’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cub Cadet

1 branded search term

  • cub cadet

John Deere

1 branded search term

  • john deere

How the Brand Demand Index is measured

Other head-to-heads among lawn tractor brands

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