Brandwave

Cub Cadet vs Husqvarna:Which is more popular?

In September 2026, Husqvarna had more branded searches than Cub Cadet among lawn tractor brands worldwide. Husqvarna had about 1 million branded searches, while Cub Cadet had 90,500. Husqvarna made up 41.3% of all lawn tractor brand searches we track, and Cub Cadet accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about lawn tractor brands, Cub Cadet appeared in all five answers and Husqvarna in four. Cub Cadet was mentioned before Husqvarna in three out of four answers.

Among lawn tractor brands worldwide in September 2026

Who do people search for more?

Husqvarna, about 11 searches for every 1 for Cub Cadet

Husqvarna 1M searchesCub Cadet 90.5K searches

Who does AI mention more?

Cub Cadet, mentioned in every answer we collected

Cub Cadet in 5 of 5Husqvarna in 4 of 5

Who does AI recommend more?

Cub Cadet, named ahead of Husqvarna in 3 of 4 answers

Cub Cadet first in 3Husqvarna first in 1

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Top lawn tractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cub Cadet appeared in all five answers. Husqvarna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cub Cadet was listed before Husqvarna in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Cub Cadet2nd
  3. Husqvarna3rd
  4. Craftsman–
  5. Troy-Bilt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cub Cadet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy-Bilt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn tractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cub Cadet or Husqvarna more popular in search?

This chart shows how often people search Google for Cub Cadet and Husqvarna by name. Each line represents a brand's share of searches for all five lawn tractor brands we track, month by month, from English-language searches worldwide.

Cub Cadet and Husqvarna among lawn tractor brands worldwide, by month

Share of searches by month for Husqvarna, Cub Cadet. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaJohn DeereCraftsmanCub CadetTroy-Bilt
Oct 202547.6%39%9.6%2.9%0.87%
Nov 202542.9%42.9%10.6%2.6%0.95%
Dec 202537.6%45.7%13.8%2.3%0.68%
Jan 202642%42%12.6%2.5%0.93%
Feb 202640.9%40.9%15%2.5%0.74%
Mar 202643.4%35.5%16%3.9%1.2%
Apr 202648.8%32.5%12%5.4%1.3%
May 202648.8%32.5%12%5.4%1.3%
Jun 202644.1%36.2%13.3%4.9%1.5%
Jul 202639.8%39.8%14.7%4.4%1.3%
Aug 202639.8%39.8%14.7%4.4%1.3%
Sep 202641.3%41.3%12.4%3.7%1.1%

How has the Cub Cadet and Husqvarna comparison changed over the last 12 months?

3 findings
  • Husqvarna was ahead of Cub Cadet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cub Cadet’s share of searches among lawn tractor brands worldwide moved from 2.9% to 3.7%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn tractor brands worldwide moved from 47.6% to 41.3%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for lawn tractor brands worldwide in September 2026?

2 changes
  1. In September 2026, Husqvarna gained share of searches among lawn tractor brands worldwide, from 39.8% to 41.3%.

  2. In September 2026, Cub Cadet lost share of searches among lawn tractor brands worldwide, from 4.4% to 3.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cub Cadet’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cub Cadet

1 branded search term

  • cub cadet

Husqvarna

1 branded search term

  • husqvarna

How the Brand Demand Index is measured

Other head-to-heads among lawn tractor brands

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