Husqvarna vs Toro:Which is more popular?
In September 2026, Husqvarna had more branded searches than Toro among lawn mower brands worldwide. Husqvarna had about 1 million branded searches, while Toro had 92,100. Husqvarna made up 31.3% of all lawn mower brand searches we track, and Toro accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Toro appeared in three of the five answers and Husqvarna in one. Toro was mentioned before Husqvarna in every answer that named either.
Who do people search for more?
Husqvarna, about 11 searches for every 1 for Toro
Who does AI mention more?
Toro, mentioned in 3 of 5 answers, Husqvarna in 1
Who does AI recommend more?
Toro, named ahead of Husqvarna in 3 of 3 answers
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Top lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toro was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toro was listed before Husqvarna in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Greenworks1st- Toro2nd
Honda Power Equipment3rd
Ryobi4th- Husqvarna5th
Stihl–
Masport–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Greenworks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Toro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honda Power Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn mower brands
5 answers
Asked ChatGPT
“Which lawn mower brand should I buy?”
Asked ChatGPT
“What are the best lawn mower brands?”
Asked ChatGPT
“What's the best lawn mower brand for an easy lawn cut?”
Searched Google, AI Overview
“best lawn mower”
Searched Google, AI Overview
“cordless lawn mower”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Husqvarna or Toro more popular in search?
This chart shows how often people search Google for Husqvarna and Toro by name. Each line represents a brand's share of searches for all eight lawn mower brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Husqvarna, Toro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Husqvarna | Ryobi | Honda Power Equipment | Toro | Greenworks | Masport |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 36.5% | 23.3% | 3.2% | 1.8% | 2.2% | 0.2% |
| Nov 2025 | 33.3% | 29.3% | 30.6% | 3.2% | 1.3% | 2.2% | 0.19% |
| Dec 2025 | 35.9% | 27.5% | 28.7% | 4.2% | 1% | 2.5% | 0.22% |
| Jan 2026 | 33.8% | 32% | 24.9% | 5.5% | 1.2% | 2.4% | 0.21% |
| Feb 2026 | 34.8% | 34.1% | 22.1% | 5.3% | 1.5% | 2.1% | 0.18% |
| Mar 2026 | 32.6% | 31.8% | 25.2% | 4.4% | 3.4% | 2.4% | 0.17% |
| Apr 2026 | 29.6% | 34.3% | 24.7% | 4.2% | 4.5% | 2.5% | 0.15% |
| May 2026 | 28.4% | 34.3% | 25.4% | 4.1% | 4.5% | 3.1% | 0.12% |
| Jun 2026 | 31% | 30.5% | 27.9% | 3.7% | 3.4% | 3.4% | 0.13% |
| Jul 2026 | 30.9% | 30.2% | 27.7% | 3.7% | 4% | 3.3% | 0.16% |
| Aug 2026 | 31.7% | 30% | 27% | 3.8% | 4% | 3.3% | 0.16% |
| Sep 2026 | 33.3% | 31.3% | 25.8% | 3.6% | 2.9% | 2.8% | 0.21% |
How has the Husqvarna and Toro comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of Toro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn mower brands worldwide moved from 36.5% to 31.3%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Toro’s share of searches among lawn mower brands worldwide moved from 1.8% to 2.9%, and its estimated monthly branded searches moved from 61.6K to 92.1K.
How did search popularity change for lawn mower brands worldwide in September 2026?
2 changes
In September 2026, Husqvarna gained share of searches among lawn mower brands worldwide, from 30% to 31.3%.
In September 2026, Toro lost share of searches among lawn mower brands worldwide, from 4% to 2.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Husqvarna’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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