Brandwave

Honda Power Equipment vs Stihl:Which is searched more?

In September 2026, Stihl had more branded searches than Honda Power Equipment among lawn mower brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Honda Power Equipment’s 115K, and held a 34.3% Share of Search versus Honda Power Equipment’s 3.7%. These are worldwide searches for English-language branded terms.

Share of Search among lawn mower brands worldwide in September 2026Which is more popular in search, Honda Power Equipment or Stihl?
Honda Power Equipment3.7%115K searches
vs
Stihl34.3%1.1M searches

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Which is more popular in search, Honda Power Equipment or Stihl?

Compare the lawn mower brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Honda Power Equipment and Stihl among lawn mower brands worldwide, by month

Share of Search by month for Stihl, Honda Power Equipment. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaRyobiHonda Power EquipmentGreenworksMasport
Oct 202533.4%37.1%23.8%3.2%2.3%0.2%
Nov 202533.7%29.7%31%3.2%2.2%0.2%
Dec 202536.3%27.8%29%4.2%2.5%0.22%
Jan 202634.2%32.4%25.2%5.6%2.4%0.21%
Feb 202635.3%34.6%22.4%5.4%2.1%0.19%
Mar 202633.8%32.9%26.1%4.6%2.4%0.18%
Apr 202631%35.9%25.9%4.4%2.6%0.16%
May 202629.8%36%26.6%4.3%3.2%0.13%
Jun 202632.1%31.5%28.9%3.8%3.5%0.14%
Jul 202632.2%31.5%28.8%3.9%3.5%0.17%
Aug 202633%31.3%28.1%4%3.4%0.17%
Sep 202634.3%32.2%26.6%3.7%2.9%0.21%

How has the Honda Power Equipment and Stihl comparison changed over the last 12 months?

  • Stihl was ahead of Honda Power Equipment in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Honda Power Equipment’s estimated Share of Search among lawn mower brands worldwide moved from 3.2% to 3.7%, and its estimated monthly branded searches moved from 106K to 115K.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among lawn mower brands worldwide moved from 33.4% to 34.3%, and its estimated monthly branded searches held steady at 1.1M.

How did search popularity change for lawn mower brands worldwide in September 2026?

  1. In September 2026, Stihl gained estimated Share of Search among lawn mower brands worldwide, from 33% to 34.3%.

Other head-to-heads among lawn mower brands

How each brand is measured

Brandwave collects information about searches that people make online using Honda Power Equipment’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honda Power Equipment

6 branded search terms

  • honda lawn mower
  • honda mower
  • honda power equipment
  • honda pressure washer
  • honda push mower
  • honda snow blower

Stihl

3 branded search terms

  • stihl
  • stihl chainsaw
  • stihl leaf blowers

How the Brand Demand Index is measured

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