Husqvarna vs Stihl:Which is searched more?
In September 2026, Stihl had more branded searches than Husqvarna among lawn mower brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Husqvarna’s 1M, and held a 34.3% Share of Search versus Husqvarna’s 32.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Husqvarna or Stihl?
Compare the lawn mower brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stihl, Husqvarna. The figures are in the table below the chart.
View monthly share of search table
| Month | Stihl | Husqvarna | Ryobi | Honda Power Equipment | Greenworks | Masport |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 37.1% | 23.8% | 3.2% | 2.3% | 0.2% |
| Nov 2025 | 33.7% | 29.7% | 31% | 3.2% | 2.2% | 0.2% |
| Dec 2025 | 36.3% | 27.8% | 29% | 4.2% | 2.5% | 0.22% |
| Jan 2026 | 34.2% | 32.4% | 25.2% | 5.6% | 2.4% | 0.21% |
| Feb 2026 | 35.3% | 34.6% | 22.4% | 5.4% | 2.1% | 0.19% |
| Mar 2026 | 33.8% | 32.9% | 26.1% | 4.6% | 2.4% | 0.18% |
| Apr 2026 | 31% | 35.9% | 25.9% | 4.4% | 2.6% | 0.16% |
| May 2026 | 29.8% | 36% | 26.6% | 4.3% | 3.2% | 0.13% |
| Jun 2026 | 32.1% | 31.5% | 28.9% | 3.8% | 3.5% | 0.14% |
| Jul 2026 | 32.2% | 31.5% | 28.8% | 3.9% | 3.5% | 0.17% |
| Aug 2026 | 33% | 31.3% | 28.1% | 4% | 3.4% | 0.17% |
| Sep 2026 | 34.3% | 32.2% | 26.6% | 3.7% | 2.9% | 0.21% |
How has the Husqvarna and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Stihl took it in November 2025, Husqvarna took it in April 2026, Stihl took it in June 2026.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among lawn mower brands worldwide moved from 37.1% to 32.2%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among lawn mower brands worldwide moved from 33.4% to 34.3%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for lawn mower brands worldwide in September 2026?
2 changes
In September 2026, Stihl gained estimated Share of Search among lawn mower brands worldwide, from 33% to 34.3%.
In September 2026, Husqvarna gained estimated Share of Search among lawn mower brands worldwide, from 31.3% to 32.2%.
Other head-to-heads among lawn mower brands
Stihl vs Ryobi: compare search popularity
Stihl vs Honda Power Equipment: compare search popularity
Stihl vs Greenworks: compare search popularity- Husqvarna vs Honda Power Equipment: compare search popularity
- Husqvarna vs Greenworks: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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