Brandwave

Black and Decker vs ECHO:Which is searched more?

In September 2026, Black and Decker had more branded searches than ECHO among lawn edger brands worldwide. Black and Decker was estimated to have 220K branded searches compared to ECHO’s 14.8K, and held a 9.6% Share of Search versus ECHO’s 0.64%. These are worldwide searches for English-language branded terms.

Share of Search among lawn edger brands worldwide in September 2026Which is more popular in search, Black and Decker or ECHO?
Black and Decker9.6%220K searches
vs
ECHO0.64%14.8K searches

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Which is more popular in search, Black and Decker or ECHO?

Compare the lawn edger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black and Decker and ECHO among lawn edger brands worldwide, by month

Share of Search by month for Black and Decker, ECHO. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaDeWaltCraftsmanBlack and DeckerGreenworksECHO
Oct 202549.3%27.2%9.9%9.9%3%0.6%
Nov 202541.1%33.9%10.1%11.1%3%0.74%
Dec 202536.2%36.2%13.2%10.8%3.3%0.43%
Jan 202643.9%29.6%13.2%9.7%3.3%0.36%
Feb 202643.3%29.1%15.9%8.7%2.6%0.35%
Mar 202645.8%25.2%16.9%8.3%3.4%0.45%
Apr 202652%23.3%12.8%7.6%3.8%0.51%
May 202650.7%22.8%12.4%9.1%4.6%0.41%
Jun 202646%25.4%13.9%9.2%5.1%0.46%
Jul 202644.2%24.3%16.3%9.7%4.9%0.54%
Aug 202642%28.2%15.4%9.2%4.6%0.51%
Sep 202643.5%29.3%13.1%9.6%3.9%0.64%

How has the Black and Decker and ECHO comparison changed over the last 12 months?

  • Black and Decker was ahead of ECHO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among lawn edger brands worldwide moved from 9.9% to 9.6%, and its estimated monthly branded searches moved from 245K to 220K.
  • Across the 12 months ending September 2026, ECHO’s estimated Share of Search among lawn edger brands worldwide moved from 0.6% to 0.64%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for lawn edger brands worldwide in September 2026?

  1. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Other head-to-heads among lawn edger brands

How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and ECHO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black and Decker

2 branded search terms

  • black and decker
  • blackdecker

ECHO

1 branded search term

  • echo blower

How the Brand Demand Index is measured

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