Brandwave

Latisse vs RevitaLash:Which is more popular?

In September 2026, RevitaLash had more branded searches than Latisse among lash serum brands worldwide. RevitaLash had about 90,500 branded searches, while Latisse had 74,000. RevitaLash made up 25.1% of all lash serum brand searches we track, and Latisse accounted for 20.5%. When we asked ChatGPT and Google AI Overviews about lash serum brands, Latisse appeared in three of the five answers and RevitaLash in two. RevitaLash was mentioned before Latisse in every answer that named either.

Among lash serum brands worldwide in September 2026

Who do people search for more?

RevitaLash, about 22% more searches than Latisse

RevitaLash 90.5K searchesLatisse 74K searches

Who does AI mention more?

Latisse, mentioned in 3 of 5 answers, RevitaLash in 2

Latisse in 3 of 5RevitaLash in 2 of 5

Who does AI recommend more?

RevitaLash, named ahead of Latisse in 2 of 2 answers

RevitaLash first in 2Latisse never first

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Top lash serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Latisse was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RevitaLash was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. RevitaLash was listed before Latisse in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Ordinary1st
  2. RevitaLash2nd
  3. GrandeLASH3rd
  4. Vegamour4th
  5. Latisse5th
  6. Olaplex6th
  7. Babe Lash–
  8. Xlash–
  9. RapidLash–
  10. Neulash–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GrandeLASH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Latisse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RevitaLash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vegamour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babe Lash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xlash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RapidLash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neulash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about lash serum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Latisse or RevitaLash more popular in search?

This chart shows how often people search Google for Latisse and RevitaLash by name. Each line represents a brand's share of searches for all 11 lash serum brands we track, month by month, from English-language searches worldwide.

Latisse and RevitaLash among lash serum brands worldwide, by month

Share of searches by month for RevitaLash, Latisse. The figures are in the table below the chart.

View monthly share of searches table
MonthRevitaLashBabe LashLatisseGrandeLASHThe OrdinaryXlashRapidLashVegamourNeulashOlaplexLashfood
Oct 202522.2%27%18.2%14.9%8.1%6.7%1.6%0.59%0.39%0.18%0.22%
Nov 202522.5%27.6%15.1%15.1%6.8%10.1%1.4%0.59%0.39%0.2%0.18%
Dec 202523.9%29.3%16.1%13.1%7.2%7.2%1.4%0.78%0.41%0.41%0.19%
Jan 202625.3%20.8%20.8%13.9%7.6%7.6%1.9%0.83%0.44%0.55%0.23%
Feb 202628.1%18.9%23.1%12.7%6.9%6.9%1.7%0.74%0.41%0.26%0.18%
Mar 202625.8%21.2%21.2%14.2%6.3%7.8%1.9%0.68%0.45%0.37%0.17%
Apr 202630.4%16.7%20.4%13.7%7.5%7.5%1.8%0.99%0.52%0.36%0.2%
May 202624.8%16.6%24.8%13.6%7.4%9.1%1.8%0.8%0.52%0.36%0.2%
Jun 202626.8%17.9%26.8%12%6.6%6.6%1.6%0.71%0.56%0.3%0.17%
Jul 202624.6%20.1%24.6%13.5%7.4%6%1.8%0.79%0.52%0.44%0.16%
Aug 202623.5%19.2%23.5%12.9%8.6%8.6%2.1%0.62%0.42%0.49%0.12%
Sep 202625.1%20.5%20.5%13.7%9.2%7.5%1.8%0.67%0.44%0.44%0.11%

How has the Latisse and RevitaLash comparison changed over the last 12 months?

3 findings
  • RevitaLash was ahead of Latisse in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Latisse’s share of searches among lash serum brands worldwide moved from 18.2% to 20.5%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, RevitaLash’s share of searches among lash serum brands worldwide moved from 22.2% to 25.1%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for lash serum brands worldwide in September 2026?

3 changes

  1. In September 2026, RevitaLash overtook Latisse to become the leader among lash serum brands worldwide, with 25.1% of the searches.

  2. In September 2026, Babe Lash overtook Latisse to rank 2nd among lash serum brands worldwide, with 20.5% of the searches.

  3. In September 2026, Latisse lost share of searches among lash serum brands worldwide, from 23.5% to 20.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Latisse’s and RevitaLash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Latisse

1 branded search term

  • latisse

RevitaLash

1 branded search term

  • revitalash

How the Brand Demand Index is measured

Other head-to-heads among lash serum brands

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