HP vs Samsung:Which is searched more?
In September 2026, Samsung had more branded searches than HP among laser printer brands worldwide. Samsung was estimated to have 110K branded searches compared to HP’s 14.8K, and held a 10.1% Share of Search versus HP’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HP or Samsung?
Compare the laser printer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsung, HP. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | Brother | Samsung | Canon | HP |
|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 15.5% | 10.3% | 8.5% | 2.5% |
| Nov 2025 | 62.4% | 15.3% | 12.5% | 8.4% | 1.4% |
| Dec 2025 | 63.4% | 15.6% | 10.4% | 8.5% | 2.1% |
| Jan 2026 | 64.7% | 15.8% | 8.7% | 8.7% | 2.1% |
| Feb 2026 | 62.2% | 15.3% | 12.5% | 8.4% | 1.7% |
| Mar 2026 | 62% | 15.2% | 12.4% | 8.3% | 2% |
| Apr 2026 | 64.9% | 15.9% | 10.6% | 7.1% | 1.4% |
| May 2026 | 64.9% | 15.9% | 10.6% | 7.1% | 1.4% |
| Jun 2026 | 65.1% | 16% | 10.6% | 7.2% | 1.2% |
| Jul 2026 | 61.5% | 18.4% | 12.3% | 6.8% | 1.1% |
| Aug 2026 | 60.4% | 18% | 12.1% | 8.1% | 1.3% |
| Sep 2026 | 61.8% | 18.5% | 10.1% | 8.3% | 1.4% |
How has the HP and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of HP in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HP’s estimated Share of Search among laser printer brands worldwide moved from 2.5% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among laser printer brands worldwide moved from 10.3% to 10.1%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for laser printer brands worldwide in September 2026?
2 changes
In September 2026, Samsung lost estimated Share of Search among laser printer brands worldwide, from 12.1% to 10.1%.
Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
Other head-to-heads among laser printer brands
How each brand is measured
Brandwave collects information about searches that people make online using HP’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.