Epson vs Samsung:Which is searched more?
In September 2026, Epson had more branded searches than Samsung among laser printer brands worldwide. Epson was estimated to have 871K branded searches compared to Samsung’s 352K, and held a 42.4% Share of Search versus Samsung’s 17.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Epson or Samsung?
Compare the laser printer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Epson, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | Canon | Samsung | HP | Brother |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 14.9% | 21.3% | 15.5% | 8.5% |
| Nov 2025 | 41.4% | 14.8% | 20.4% | 15% | 8.4% |
| Dec 2025 | 41.9% | 15% | 19.1% | 15.5% | 8.5% |
| Jan 2026 | 43.7% | 16.1% | 17% | 14% | 9.2% |
| Feb 2026 | 41.4% | 15.3% | 18.7% | 15.8% | 8.8% |
| Mar 2026 | 42.1% | 15.1% | 18.4% | 15.8% | 8.6% |
| Apr 2026 | 42.5% | 14.9% | 17.8% | 16% | 8.9% |
| May 2026 | 43.6% | 15.2% | 18.3% | 13.6% | 9.2% |
| Jun 2026 | 43.6% | 15.4% | 18.3% | 13.5% | 9.2% |
| Jul 2026 | 41.5% | 16.7% | 18.6% | 12.7% | 10.5% |
| Aug 2026 | 41% | 16.8% | 19.9% | 12.3% | 10% |
| Sep 2026 | 42.4% | 17.3% | 17.1% | 12.7% | 10.4% |
How has the Epson and Samsung comparison changed over the last 12 months?
3 findings
- Epson was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Epson’s estimated Share of Search among laser printer brands worldwide moved from 39.8% to 42.4%, and its estimated monthly branded searches moved from 841K to 871K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among laser printer brands worldwide moved from 21.3% to 17.1%, and its estimated monthly branded searches moved from 452K to 352K.
How did search popularity change for laser printer brands worldwide in September 2026?
3 changes
In September 2026, Canon overtook Samsung to rank 2nd among laser printer brands worldwide, with 17.3% estimated Share of Search.
In September 2026, Epson gained estimated Share of Search among laser printer brands worldwide, from 41% to 42.4%.
In September 2026, Samsung lost estimated Share of Search among laser printer brands worldwide, from 19.9% to 17.1%.
Other head-to-heads among laser printer brands
How each brand is measured
Brandwave collects information about searches that people make online using Epson’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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