Canon vs HP:Which is searched more?
In September 2026, Canon had more branded searches than HP among laser printer brands worldwide. Canon was estimated to have 356K branded searches compared to HP’s 261K, and held a 17.3% Share of Search versus HP’s 12.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Canon or HP?
Compare the laser printer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Canon, HP. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | Canon | Samsung | HP | Brother |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 14.9% | 21.3% | 15.5% | 8.5% |
| Nov 2025 | 41.4% | 14.8% | 20.4% | 15% | 8.4% |
| Dec 2025 | 41.9% | 15% | 19.1% | 15.5% | 8.5% |
| Jan 2026 | 43.7% | 16.1% | 17% | 14% | 9.2% |
| Feb 2026 | 41.4% | 15.3% | 18.7% | 15.8% | 8.8% |
| Mar 2026 | 42.1% | 15.1% | 18.4% | 15.8% | 8.6% |
| Apr 2026 | 42.5% | 14.9% | 17.8% | 16% | 8.9% |
| May 2026 | 43.6% | 15.2% | 18.3% | 13.6% | 9.2% |
| Jun 2026 | 43.6% | 15.4% | 18.3% | 13.5% | 9.2% |
| Jul 2026 | 41.5% | 16.7% | 18.6% | 12.7% | 10.5% |
| Aug 2026 | 41% | 16.8% | 19.9% | 12.3% | 10% |
| Sep 2026 | 42.4% | 17.3% | 17.1% | 12.7% | 10.4% |
How has the Canon and HP comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Canon took it in January 2026, HP took it in February 2026, Canon took it in May 2026.
- Across the 12 months ending September 2026, Canon’s estimated Share of Search among laser printer brands worldwide moved from 14.9% to 17.3%, and its estimated monthly branded searches moved from 315K to 356K.
- Across the 12 months ending September 2026, HP’s estimated Share of Search among laser printer brands worldwide moved from 15.5% to 12.7%, and its estimated monthly branded searches moved from 328K to 261K.
How did search popularity change for laser printer brands worldwide in September 2026?
2 changes
In September 2026, Canon overtook Samsung to rank 2nd among laser printer brands worldwide, with 17.3% estimated Share of Search.
Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.
Other head-to-heads among laser printer brands
How each brand is measured
Brandwave collects information about searches that people make online using Canon’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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