Brandwave

Sculpfun vs xTool:Which is more popular?

In September 2026, xTool had more branded searches than Sculpfun among laser engraver brands worldwide. xTool had about 368,000 branded searches, while Sculpfun had 18,100. xTool made up 77.6% of all laser engraver brand searches we track, and Sculpfun accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about laser engraver brands, xTool appeared in all five answers and Sculpfun in none.

Among laser engraver brands worldwide in September 2026

Who do people search for more?

xTool, about 20 searches for every 1 for Sculpfun

xTool 368K searchesSculpfun 18.1K searches

Who does AI mention more?

xTool, mentioned in every answer we collected

xTool in 5 of 5Sculpfun in 0 of 5

Who does AI recommend more?

xTool, the only one of the two named

xTool first in 4Sculpfun never named

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Top laser engraver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, xTool appeared in all five answers. Sculpfun did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. xTool1st
  2. OMTech2nd
  3. Glowforge3rd
  4. LaserPecker4th
  5. Sculpfun–
  6. AtomStack–
  7. Ortur–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • xTool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OMTech4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glowforge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LaserPecker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sculpfun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AtomStack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ortur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser engraver brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Sculpfun or xTool more popular in search?

This chart shows how often people search Google for Sculpfun and xTool by name. Each line represents a brand's share of searches for all seven laser engraver brands we track, month by month, from English-language searches worldwide.

Sculpfun and xTool among laser engraver brands worldwide, by month

Share of searches by month for xTool, Sculpfun. The figures are in the table below the chart.

View monthly share of searches table
MonthxToolGlowforgeLaserPeckerSculpfunAtomStackOMTechOrtur
Oct 202559.3%17.8%5.3%6.5%5.3%4.4%1.3%
Nov 202568%13.7%5%5%4.1%3.3%0.81%
Dec 202563.5%15.6%5.7%5.7%4.7%3.8%0.93%
Jan 202669%11.3%5.1%6.2%4.1%3.4%0.83%
Feb 202668.1%13.7%5%5%4.1%3.4%0.66%
Mar 202670.7%11.6%6.4%4.3%3.5%2.8%0.68%
Apr 202671.6%11.8%5.3%4.3%3.5%2.9%0.57%
May 202671.6%11.8%5.3%4.3%3.5%2.9%0.57%
Jun 202676.6%8.4%4.6%3.8%3.1%3.1%0.48%
Jul 202677%8.5%4.6%3.8%3.1%2.5%0.49%
Aug 202675.3%8.3%4.5%4.5%3.7%3%0.6%
Sep 202677.6%8.5%3.8%3.8%3.1%2.6%0.51%

How has the Sculpfun and xTool comparison changed over the last 12 months?

3 findings
  • xTool was ahead of Sculpfun in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sculpfun’s share of searches among laser engraver brands worldwide moved from 6.5% to 3.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, xTool’s share of searches among laser engraver brands worldwide moved from 59.3% to 77.6%, and its estimated monthly branded searches moved from 201K to 368K.

How did search popularity change for laser engraver brands worldwide in September 2026?

2 changes
  1. In September 2026, xTool gained share of searches among laser engraver brands worldwide, from 75.3% to 77.6%.

  2. In September 2026, Sculpfun lost share of searches among laser engraver brands worldwide, from 4.5% to 3.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sculpfun’s and xTool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sculpfun

1 branded search term

  • sculpfun

xTool

1 branded search term

  • xtool

How the Brand Demand Index is measured

Other head-to-heads among laser engraver brands

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