Glowforge vs xTool:Which is more popular?
In September 2026, xTool had more branded searches than Glowforge among laser engraver brands worldwide. xTool had about 368,000 branded searches, while Glowforge had 40,500. xTool made up 77.6% of all laser engraver brand searches we track, and Glowforge accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about laser engraver brands, xTool appeared in all five answers and Glowforge in two. xTool was mentioned before Glowforge in every answer.
Who do people search for more?
xTool, about 9 searches for every 1 for Glowforge
Who does AI mention more?
xTool, mentioned in every answer we collected
Who does AI recommend more?
xTool, named ahead of Glowforge in every answer
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Top laser engraver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, xTool appeared in all five answers. Glowforge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. xTool was listed before Glowforge in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- xTool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OMTech4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Glowforge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LaserPecker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sculpfun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AtomStack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ortur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laser engraver brands
5 answers
Asked ChatGPT
“Which laser engraver brand should I buy?”
Asked ChatGPT
“What are the best laser engraver brands?”
Asked ChatGPT
“What's the best laser engraver brand for small workshop projects?”
Searched Google, AI Overview
“best laser engraver”
Searched Google, AI Overview
“desktop laser engraver”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Glowforge or xTool more popular in search?
This chart shows how often people search Google for Glowforge and xTool by name. Each line represents a brand's share of searches for all seven laser engraver brands we track, month by month, from English-language searches worldwide.
Share of searches by month for xTool, Glowforge. The figures are in the table below the chart.
View monthly share of searches table
| Month | xTool | Glowforge | LaserPecker | Sculpfun | AtomStack | OMTech | Ortur |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.3% | 17.8% | 5.3% | 6.5% | 5.3% | 4.4% | 1.3% |
| Nov 2025 | 68% | 13.7% | 5% | 5% | 4.1% | 3.3% | 0.81% |
| Dec 2025 | 63.5% | 15.6% | 5.7% | 5.7% | 4.7% | 3.8% | 0.93% |
| Jan 2026 | 69% | 11.3% | 5.1% | 6.2% | 4.1% | 3.4% | 0.83% |
| Feb 2026 | 68.1% | 13.7% | 5% | 5% | 4.1% | 3.4% | 0.66% |
| Mar 2026 | 70.7% | 11.6% | 6.4% | 4.3% | 3.5% | 2.8% | 0.68% |
| Apr 2026 | 71.6% | 11.8% | 5.3% | 4.3% | 3.5% | 2.9% | 0.57% |
| May 2026 | 71.6% | 11.8% | 5.3% | 4.3% | 3.5% | 2.9% | 0.57% |
| Jun 2026 | 76.6% | 8.4% | 4.6% | 3.8% | 3.1% | 3.1% | 0.48% |
| Jul 2026 | 77% | 8.5% | 4.6% | 3.8% | 3.1% | 2.5% | 0.49% |
| Aug 2026 | 75.3% | 8.3% | 4.5% | 4.5% | 3.7% | 3% | 0.6% |
| Sep 2026 | 77.6% | 8.5% | 3.8% | 3.8% | 3.1% | 2.6% | 0.51% |
How has the Glowforge and xTool comparison changed over the last 12 months?
3 findings
- xTool was ahead of Glowforge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glowforge’s share of searches among laser engraver brands worldwide moved from 17.8% to 8.5%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, xTool’s share of searches among laser engraver brands worldwide moved from 59.3% to 77.6%, and its estimated monthly branded searches moved from 201K to 368K.
How did search popularity change for laser engraver brands worldwide in September 2026?
2 changes
In September 2026, xTool gained share of searches among laser engraver brands worldwide, from 75.3% to 77.6%.
Estimated monthly branded searches for Glowforge worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Glowforge’s and xTool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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