Brandwave

Glowforge vs LaserPecker:Which is more popular?

In September 2026, Glowforge had more branded searches than LaserPecker among laser engraver brands worldwide. Glowforge had about 40,500 branded searches, while LaserPecker had 18,100. Glowforge made up 8.5% of all laser engraver brand searches we track, and LaserPecker accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about laser engraver brands, Glowforge and LaserPecker each appeared in two of the five answers. Glowforge was mentioned before LaserPecker in every answer that named either.

Among laser engraver brands worldwide in September 2026

Who do people search for more?

Glowforge, about 2 searches for every 1 for LaserPecker

Glowforge 40.5K searchesLaserPecker 18.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Glowforge in 2 of 5LaserPecker in 2 of 5

Who does AI recommend more?

Glowforge, named ahead of LaserPecker in 2 of 2 answers

Glowforge first in 2LaserPecker never first

Follow Glowforge vs LaserPecker and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top laser engraver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Glowforge and LaserPecker were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Glowforge was listed before LaserPecker in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. xTool1st
  2. OMTech2nd
  3. Glowforge3rd
  4. LaserPecker4th
  5. Sculpfun–
  6. AtomStack–
  7. Ortur–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • xTool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OMTech4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glowforge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LaserPecker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sculpfun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AtomStack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ortur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser engraver brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Glowforge or LaserPecker more popular in search?

This chart shows how often people search Google for Glowforge and LaserPecker by name. Each line represents a brand's share of searches for all seven laser engraver brands we track, month by month, from English-language searches worldwide.

Glowforge and LaserPecker among laser engraver brands worldwide, by month

Share of searches by month for Glowforge, LaserPecker. The figures are in the table below the chart.

View monthly share of searches table
MonthxToolGlowforgeLaserPeckerSculpfunAtomStackOMTechOrtur
Oct 202559.3%17.8%5.3%6.5%5.3%4.4%1.3%
Nov 202568%13.7%5%5%4.1%3.3%0.81%
Dec 202563.5%15.6%5.7%5.7%4.7%3.8%0.93%
Jan 202669%11.3%5.1%6.2%4.1%3.4%0.83%
Feb 202668.1%13.7%5%5%4.1%3.4%0.66%
Mar 202670.7%11.6%6.4%4.3%3.5%2.8%0.68%
Apr 202671.6%11.8%5.3%4.3%3.5%2.9%0.57%
May 202671.6%11.8%5.3%4.3%3.5%2.9%0.57%
Jun 202676.6%8.4%4.6%3.8%3.1%3.1%0.48%
Jul 202677%8.5%4.6%3.8%3.1%2.5%0.49%
Aug 202675.3%8.3%4.5%4.5%3.7%3%0.6%
Sep 202677.6%8.5%3.8%3.8%3.1%2.6%0.51%

How has the Glowforge and LaserPecker comparison changed over the last 12 months?

3 findings
  • Glowforge was ahead of LaserPecker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Glowforge’s share of searches among laser engraver brands worldwide moved from 17.8% to 8.5%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, LaserPecker’s share of searches among laser engraver brands worldwide moved from 5.3% to 3.8%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for laser engraver brands worldwide in September 2026?

2 changes
  1. In September 2026, LaserPecker lost share of searches among laser engraver brands worldwide, from 4.5% to 3.8%.

  2. Estimated monthly branded searches for Glowforge worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Glowforge’s and LaserPecker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glowforge

1 branded search term

  • glowforge

LaserPecker

1 branded search term

  • laserpecker

How the Brand Demand Index is measured

Other head-to-heads among laser engraver brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.