Laser engraver brands:Which brands are most popular in search?
In August 2026, xTool was the most searched among laser engraver brands worldwide, with an estimated 301K branded searches and 81.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Follow laser engraver brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the laser engraver brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for xTool, Glowforge, Sculpfun, AtomStack. The figures are in the table below the chart.
View monthly share of search table
| Month | xTool | Glowforge | Sculpfun | AtomStack | Ortur |
|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 19.8% | 7.3% | 5.9% | 1.4% |
| Nov 2025 | 74.2% | 14.9% | 5.5% | 4.5% | 0.89% |
| Dec 2025 | 70.2% | 17.3% | 6.3% | 5.2% | 1% |
| Jan 2026 | 75.4% | 12.4% | 6.8% | 4.5% | 0.9% |
| Feb 2026 | 74.4% | 15% | 5.5% | 4.5% | 0.73% |
| Mar 2026 | 77.9% | 12.8% | 4.7% | 3.8% | 0.75% |
| Apr 2026 | 78% | 12.8% | 4.7% | 3.8% | 0.62% |
| May 2026 | 78% | 12.8% | 4.7% | 3.8% | 0.62% |
| Jun 2026 | 82.9% | 9.1% | 4.1% | 3.3% | 0.52% |
| Jul 2026 | 82.9% | 9.1% | 4.1% | 3.3% | 0.52% |
| Aug 2026 | 81.5% | 9% | 4.9% | 4% | 0.65% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.5% | 301K | 0% | -1.5 points | |
| 2, held 2nd | 9% | 33.1K | 0% | -0.2 points | |
| 3, held 3rd | 4.9% | 18.1K | +22.3% | +0.8 points | |
| 4, held 4th | 4% | 14.8K | +22.3% | +0.7 points | |
| 5, held 5th | 0.65% | 2.4K | +26.3% | +0.1 points |
1.xTool
81.5%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -1.5 points.
9%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.Sculpfun
4.9%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
4%
Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
5.Ortur
0.65%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- xTool vs Glowforge: compare search popularity
- xTool vs Sculpfun: compare search popularity
- xTool vs AtomStack: compare search popularity
- Glowforge vs Sculpfun: compare search popularity
- Glowforge vs AtomStack: compare search popularity
- Sculpfun vs AtomStack: compare search popularity
- Compare any of these brands
Which brand is most popular in search among laser engraver brands worldwide?
5 brands
In August 2026, xTool was the most searched among laser engraver brands worldwide, with an estimated 301K branded searches and 81.5% estimated Share of Search within this set. Glowforge is in 2nd place, 72.5 percentage points behind at 9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| xTool | 65.6% → 81.5% | 82.9%Jun 2026 | 65.6%Oct 2025 | 1st |
| Glowforge | 19.8% → 9% | 19.8%Oct 2025 | 9%Aug 2026 | 2nd |
| Sculpfun | 7.3% → 4.9% | 7.3%Oct 2025 | 4.1%Jun 2026 | 3rd |
| AtomStack | 5.9% → 4% | 5.9%Oct 2025 | 3.3%Jun 2026 | 4th |
| Ortur | 1.4% → 0.65% | 1.4%Oct 2025 | 0.52%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, xTool’s estimated Share of Search among laser engraver brands worldwide increased from 65.6% to 81.5%.
- Across the 11 months ending August 2026, Glowforge’s estimated Share of Search among laser engraver brands worldwide decreased from 19.8% to 9%.
- Across the 11 months ending August 2026, Sculpfun’s estimated Share of Search among laser engraver brands worldwide decreased from 7.3% to 4.9%.
- Across the 11 months ending August 2026, AtomStack’s estimated Share of Search among laser engraver brands worldwide decreased from 5.9% to 4%.
- Across the 11 months ending August 2026, Ortur’s estimated Share of Search among laser engraver brands worldwide decreased from 1.4% to 0.65%.
- Across the 11 months ending August 2026, xTool’s estimated Share of Search among laser engraver brands worldwide peaked at 82.9% in June 2026 and was lowest at 65.6% in October 2025.
- Across the 11 months ending August 2026, Sculpfun’s estimated Share of Search among laser engraver brands worldwide peaked at 7.3% in October 2025 and was lowest at 4.1% in June 2026.
- Across the 11 months ending August 2026, AtomStack’s estimated Share of Search among laser engraver brands worldwide peaked at 5.9% in October 2025 and was lowest at 3.3% in June 2026.
How did search popularity change for laser engraver brands worldwide in August 2026?
5 changes
In August 2026, Sculpfun gained estimated Share of Search among laser engraver brands worldwide, from 4.1% to 4.9%.
In August 2026, AtomStack gained estimated Share of Search among laser engraver brands worldwide, from 3.3% to 4%.
In August 2026, xTool lost estimated Share of Search among laser engraver brands worldwide, from 82.9% to 81.5%.
Estimated monthly branded searches for Ortur worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
Estimated monthly branded searches for Glowforge worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.