AtomStack vs xTool:Which is more popular by branded search?
In August 2026, xTool had more branded searches than AtomStack among laser engraver brands worldwide. xTool was estimated to have 301K branded searches compared to AtomStack’s 14.8K, and held an 81.5% Share of Search versus AtomStack’s 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AtomStack or xTool?
Compare the laser engraver brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for xTool, AtomStack. The figures are in the table below the chart.
View monthly share of search table
| Month | xTool | Glowforge | Sculpfun | AtomStack | Ortur |
|---|---|---|---|---|---|
| Oct 2025 | 65.6% | 19.8% | 7.3% | 5.9% | 1.4% |
| Nov 2025 | 74.2% | 14.9% | 5.5% | 4.5% | 0.89% |
| Dec 2025 | 70.2% | 17.3% | 6.3% | 5.2% | 1% |
| Jan 2026 | 75.4% | 12.4% | 6.8% | 4.5% | 0.9% |
| Feb 2026 | 74.4% | 15% | 5.5% | 4.5% | 0.73% |
| Mar 2026 | 77.9% | 12.8% | 4.7% | 3.8% | 0.75% |
| Apr 2026 | 78% | 12.8% | 4.7% | 3.8% | 0.62% |
| May 2026 | 78% | 12.8% | 4.7% | 3.8% | 0.62% |
| Jun 2026 | 82.9% | 9.1% | 4.1% | 3.3% | 0.52% |
| Jul 2026 | 82.9% | 9.1% | 4.1% | 3.3% | 0.52% |
| Aug 2026 | 81.5% | 9% | 4.9% | 4% | 0.65% |
| Sep 2026 | — | — | — | — | — |
How has the AtomStack and xTool comparison changed over the last 12 months?
3 findings
- xTool was ahead of AtomStack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AtomStack’s estimated Share of Search among laser engraver brands worldwide moved from 5.9% to 4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, xTool’s estimated Share of Search among laser engraver brands worldwide moved from 65.6% to 81.5%, and its estimated monthly branded searches moved from 201K to 301K.
How did search popularity change for laser engraver brands worldwide in August 2026?
2 changes
In August 2026, AtomStack gained estimated Share of Search among laser engraver brands worldwide, from 3.3% to 4%.
In August 2026, xTool lost estimated Share of Search among laser engraver brands worldwide, from 82.9% to 81.5%.
How each brand is measured
Brandwave collects information about searches that people make online using AtomStack’s and xTool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.