Brandwave

How popular isxTool in search?

In August 2026, there were an estimated 301K branded searches for xTool worldwide which is up 49.8% over the last 11 months. xTool holds 81.5% estimated Share of Search among laser engraver brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. xTool81.5%
  2. Glowforge9%
  3. Sculpfun4.9%
  4. AtomStack4%
  5. Ortur0.65%
xTool website (opens in a new tab)

Follow xTool and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which laser engraver brands compete with xTool?

xTool against laser engraver brands worldwide, by month

Share of Search by month for xTool, Glowforge, Sculpfun, AtomStack. The figures are in the table below the chart.

View monthly share of search table
MonthxToolGlowforgeSculpfunAtomStackOrtur
Oct 202565.6%19.8%7.3%5.9%1.4%
Nov 202574.2%14.9%5.5%4.5%0.89%
Dec 202570.2%17.3%6.3%5.2%1%
Jan 202675.4%12.4%6.8%4.5%0.9%
Feb 202674.4%15%5.5%4.5%0.73%
Mar 202677.9%12.8%4.7%3.8%0.75%
Apr 202678%12.8%4.7%3.8%0.62%
May 202678%12.8%4.7%3.8%0.62%
Jun 202682.9%9.1%4.1%3.3%0.52%
Jul 202682.9%9.1%4.1%3.3%0.52%
Aug 202681.5%9%4.9%4%0.65%
Sep 2026—————

  1. 1.xTool

    81.5%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Glowforge

    9%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Sculpfun

    4.9%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  4. 4.AtomStack

    4%

    Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  5. 5.Ortur

    0.65%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

Compare search popularity between xTool and its closest rivals

How has branded search demand for xTool changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for xTool worldwide rose from 201K to 301K.
  • Across the 11 months ending August 2026, xTool’s estimated Share of Search among laser engraver brands worldwide increased from 65.6% to 81.5%.
  • Across the 11 months ending August 2026, xTool’s estimated Share of Search among laser engraver brands worldwide peaked at 82.9% in June 2026 and was lowest at 65.6% in October 2025.

How did search popularity change for laser engraver brands worldwide in August 2026?

  1. In August 2026, Sculpfun gained estimated Share of Search among laser engraver brands worldwide, from 4.1% to 4.9%.

  2. In August 2026, AtomStack gained estimated Share of Search among laser engraver brands worldwide, from 3.3% to 4%.

  3. In August 2026, xTool lost estimated Share of Search among laser engraver brands worldwide, from 82.9% to 81.5%.

  4. Estimated monthly branded searches for Ortur worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

  5. Estimated monthly branded searches for Glowforge worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

How is xTool measured?

Brandwave collects information about searches that people make online using xTool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • xtool

Do you work for xTool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is xTool your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free