Fellowes vs Scotch:Which is more popular?
In September 2026, Fellowes had more branded searches than Scotch among laminator brands worldwide. Fellowes had about 18,100 branded searches, while Scotch had 9,900. Fellowes made up 7.7% of all laminator brand searches we track, and Scotch accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about laminator brands, both Fellowes and Scotch appeared in all five answers. Scotch was mentioned before Fellowes in three out of four answers.
Who do people search for more?
Fellowes, about 83% more searches than Scotch
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Scotch, named ahead of Fellowes in 3 of 4 answers
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Top laminator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Fellowes and Scotch showed up in all five answers. Scotch was listed before Fellowes in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Scotch1st
- Fellowes2nd
GBC3rd
AmazonBasics–
Rexel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fellowes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scotch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GBC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rexel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laminator brands
5 answers
Asked ChatGPT
“Which laminator brand should I buy?”
Asked ChatGPT
“What are the best laminator brands?”
Asked ChatGPT
“What's the best laminator brand for home office?”
Searched Google, AI Overview
“best laminator”
Searched Google, AI Overview
“home laminator”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fellowes or Scotch more popular in search?
This chart shows how often people search Google for Fellowes and Scotch by name. Each line represents a brand's share of searches for all five laminator brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fellowes, Scotch. The figures are in the table below the chart.
View monthly share of searches table
| Month | GBC | Fellowes | Scotch | AmazonBasics | Rexel |
|---|---|---|---|---|---|
| Oct 2025 | 81.2% | 9% | 2.7% | 6.1% | 1.1% |
| Nov 2025 | 85.1% | 9.4% | 2.8% | 1.5% | 1.1% |
| Dec 2025 | 88.9% | 6.5% | 2.4% | 1.4% | 0.76% |
| Jan 2026 | 87.3% | 7.9% | 2.3% | 1.4% | 1.1% |
| Feb 2026 | 85.3% | 9.4% | 2.8% | 1.4% | 1.1% |
| Mar 2026 | 87.6% | 7.9% | 2.4% | 1.1% | 0.95% |
| Apr 2026 | 86.3% | 7.8% | 3.5% | 1.4% | 1.1% |
| May 2026 | 85.7% | 7.7% | 4.2% | 1.4% | 0.92% |
| Jun 2026 | 84.8% | 9.3% | 3.4% | 1.4% | 1.1% |
| Jul 2026 | 84.6% | 9.3% | 3.4% | 1.4% | 1.4% |
| Aug 2026 | 85.1% | 7.7% | 5.1% | 1.2% | 0.91% |
| Sep 2026 | 85.7% | 7.7% | 4.2% | 1.2% | 1.2% |
How has the Fellowes and Scotch comparison changed over the last 12 months?
3 findings
- Fellowes was ahead of Scotch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fellowes’ share of searches among laminator brands worldwide moved from 9% to 7.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Scotch’s share of searches among laminator brands worldwide moved from 2.7% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
How did search popularity change for laminator brands worldwide in September 2026?
2 changes
In September 2026, Scotch lost share of searches among laminator brands worldwide, from 5.1% to 4.2%.
Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fellowes’ and Scotch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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