Brother vs Epson:Which is searched more?
In September 2026, Epson had more branded searches than Brother among label makers worldwide. Epson was estimated to have 871K branded searches compared to Brother’s 213K, and held a 63.9% Share of Search versus Brother’s 15.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brother or Epson?
Compare the label makers teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Epson, Brother. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | Brother | DYMO | NIIMBOT | Labelife |
|---|---|---|---|---|---|
| Oct 2025 | 65.8% | 14.1% | 14.5% | 5.4% | 0.28% |
| Nov 2025 | 67.1% | 13.6% | 13.7% | 5.3% | 0.28% |
| Dec 2025 | 66.4% | 13.5% | 13.2% | 6.6% | 0.27% |
| Jan 2026 | 67.3% | 14.2% | 12.6% | 5.6% | 0.29% |
| Feb 2026 | 67% | 14.2% | 12.9% | 5.5% | 0.35% |
| Mar 2026 | 67.6% | 13.7% | 12.7% | 5.6% | 0.35% |
| Apr 2026 | 67.7% | 14.3% | 12.2% | 5.6% | 0.29% |
| May 2026 | 67.5% | 14.3% | 12.2% | 5.7% | 0.29% |
| Jun 2026 | 68.1% | 14.4% | 11.3% | 5.9% | 0.29% |
| Jul 2026 | 64.9% | 16.5% | 11.7% | 6.6% | 0.28% |
| Aug 2026 | 64.7% | 15.8% | 12.6% | 6.5% | 0.33% |
| Sep 2026 | 63.9% | 15.6% | 13.7% | 6.5% | 0.26% |
How has the Brother and Epson comparison changed over the last 12 months?
3 findings
- Epson was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among label makers worldwide moved from 14.1% to 15.6%, and its estimated monthly branded searches moved from 180K to 213K.
- Across the 12 months ending September 2026, Epson’s estimated Share of Search among label makers worldwide moved from 65.8% to 63.9%, and its estimated monthly branded searches moved from 841K to 871K.
How did search popularity change for label makers worldwide in September 2026?
2 changes
In September 2026, Epson lost estimated Share of Search among label makers worldwide, from 64.7% to 63.9%.
Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.
Other head-to-heads among label makers
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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