Brandwave

Joseph Joseph vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Joseph Joseph among kitchen timer brands worldwide. KitchenAid had about 884,000 branded searches, while Joseph Joseph had 110,000. KitchenAid made up 61.6% of all kitchen timer brand searches we track, and Joseph Joseph accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about kitchen timer brands, neither Joseph Joseph nor KitchenAid appeared in any of the five answers.

Among kitchen timer brands worldwide in September 2026

Who do people search for more?

KitchenAid, about 8 searches for every 1 for Joseph Joseph

KitchenAid 884K searchesJoseph Joseph 110K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Joseph Joseph in 0 of 5KitchenAid in 0 of 5

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Top kitchen timer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Joseph Joseph nor KitchenAid showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ThermoWorks1st
  2. OXO2nd
  3. Taylor3rd
  4. ThermoPro4th
  5. KitchenAid–
  6. CDN–
  7. Joseph Joseph–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ThermoWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ThermoPro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CDN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen timer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Joseph Joseph or KitchenAid more popular in search?

This chart shows how often people search Google for Joseph Joseph and KitchenAid by name. Each line represents a brand's share of searches for all seven kitchen timer brands we track, month by month, from English-language searches worldwide.

Joseph Joseph and KitchenAid among kitchen timer brands worldwide, by month

Share of searches by month for KitchenAid, Joseph Joseph. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidCDNJoseph JosephOXOThermoWorksTaylorThermoPro
Oct 202566.1%18.8%6.9%6.9%1.1%0.15%<0.01%
Nov 202572.7%13.4%6%6%1.8%0.11%<0.01%
Dec 202574.7%11.4%6.3%5.1%2.3%0.11%<0.01%
Jan 202662.7%21.5%7.9%6.5%1.3%0.14%0.01%
Feb 202665.3%18.3%8.2%6.7%1.3%0.18%0.01%
Mar 202665.1%18.2%8.2%6.7%1.6%0.18%0.01%
Apr 202664.8%18.4%8.3%6.7%1.7%0.15%0.01%
May 202658.8%24.5%7.3%7.3%1.8%0.19%<0.01%
Jun 202661.1%21.1%7.7%7.7%2.3%0.17%<0.01%
Jul 202661.3%21.1%7.7%7.7%1.9%0.2%0.01%
Aug 202660.3%20.5%9.2%7.5%2.3%0.2%<0.01%
Sep 202661.6%21%7.7%7.7%1.9%0.17%0.01%

How has the Joseph Joseph and KitchenAid comparison changed over the last 12 months?

3 findings

How did search popularity change for kitchen timer brands worldwide in September 2026?

2 changes
  1. In September 2026, KitchenAid gained share of searches among kitchen timer brands worldwide, from 60.3% to 61.6%.

  2. In September 2026, Joseph Joseph lost share of searches among kitchen timer brands worldwide, from 9.2% to 7.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Joseph Joseph’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Joseph Joseph

1 branded search term

  • joseph joseph

KitchenAid

2 branded search terms

  • kitchenaid
  • kitchenaid artisan

How the Brand Demand Index is measured

Other head-to-heads among kitchen timer brands

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