Joseph Joseph vs OXO:Which is more popular?
In September 2026, Joseph Joseph and OXO were level in searches among kitchen timer brands worldwide, with an estimated 110K branded searches each, at 7.7% of the total each. When we asked ChatGPT and Google AI Overviews about kitchen timer brands, OXO appeared in all five answers and Joseph Joseph in none.
Who do people search for more?
Joseph Joseph and OXO are searched for about as often as each other.
Who does AI mention more?
OXO, mentioned in every answer we collected
Who does AI recommend more?
OXO, the only one of the two named
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Top kitchen timer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. Joseph Joseph did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ThermoWorks1st- OXO2nd
Taylor3rd
ThermoPro4th
KitchenAid–- CDN–
Joseph Joseph–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ThermoWorks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Taylor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ThermoPro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CDN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitchen timer brands
5 answers
Asked ChatGPT
“Which kitchen timer brand should I buy?”
Asked ChatGPT
“What are the best kitchen timer brands?”
Asked ChatGPT
“What's the best kitchen timer brand for timed cooking?”
Searched Google, AI Overview
“digital kitchen timer”
Searched Google, AI Overview
“best kitchen timer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Joseph Joseph or OXO more popular in search?
This chart shows how often people search Google for Joseph Joseph and OXO by name. Each line represents a brand's share of searches for all seven kitchen timer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Joseph Joseph, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | CDN | Joseph Joseph | OXO | ThermoWorks | Taylor | ThermoPro |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 18.8% | 6.9% | 6.9% | 1.1% | 0.15% | <0.01% |
| Nov 2025 | 72.7% | 13.4% | 6% | 6% | 1.8% | 0.11% | <0.01% |
| Dec 2025 | 74.7% | 11.4% | 6.3% | 5.1% | 2.3% | 0.11% | <0.01% |
| Jan 2026 | 62.7% | 21.5% | 7.9% | 6.5% | 1.3% | 0.14% | 0.01% |
| Feb 2026 | 65.3% | 18.3% | 8.2% | 6.7% | 1.3% | 0.18% | 0.01% |
| Mar 2026 | 65.1% | 18.2% | 8.2% | 6.7% | 1.6% | 0.18% | 0.01% |
| Apr 2026 | 64.8% | 18.4% | 8.3% | 6.7% | 1.7% | 0.15% | 0.01% |
| May 2026 | 58.8% | 24.5% | 7.3% | 7.3% | 1.8% | 0.19% | <0.01% |
| Jun 2026 | 61.1% | 21.1% | 7.7% | 7.7% | 2.3% | 0.17% | <0.01% |
| Jul 2026 | 61.3% | 21.1% | 7.7% | 7.7% | 1.9% | 0.2% | 0.01% |
| Aug 2026 | 60.3% | 20.5% | 9.2% | 7.5% | 2.3% | 0.2% | <0.01% |
| Sep 2026 | 61.6% | 21% | 7.7% | 7.7% | 1.9% | 0.17% | 0.01% |
How has the Joseph Joseph and OXO comparison changed over the last 12 months?
3 findings
- Joseph Joseph was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among kitchen timer brands worldwide moved from 6.9% to 7.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, OXO’s share of searches among kitchen timer brands worldwide moved from 6.9% to 7.7%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for kitchen timer brands worldwide in September 2026?
2 changes
In September 2026, Joseph Joseph lost share of searches among kitchen timer brands worldwide, from 9.2% to 7.7%.
Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Joseph Joseph’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
1 branded search term
- joseph joseph
OXO
1 branded search term
- oxo
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