Adidas vs Skechers:Which is more popular?
In September 2026, Adidas had more branded searches than Skechers among kids shoe brands worldwide. Adidas had about 21.8 million branded searches, while Skechers had 6.1 million. Adidas made up 30.1% of all kids shoe brand searches we track, and Skechers accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about kids shoe brands, Skechers appeared in three of the five answers and Adidas in two. Adidas and Skechers were each mentioned first in two of the four answers that named either.
Who do people search for more?
Adidas, about 4 searches for every 1 for Skechers
Who does AI mention more?
Skechers, mentioned in 3 of 5 answers, Adidas in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top kids shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skechers was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adidas was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Adidas and Skechers were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
New Balance1st
Stride Rite2nd
Nike3rd- Adidas4th
Ten Little5th- Skechers6th
Crocs7th
KEEN8th
Clarks–- Bobux–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stride Rite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skechers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ten Little3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crocs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KEEN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids shoe brands
5 answers
Asked ChatGPT
“Which kids shoe brand should I buy?”
Asked ChatGPT
“What are the best kids shoe brands?”
Asked ChatGPT
“What's the best kids shoe brand for growing feet?”
Searched Google, AI Overview
“kids trainers”
Searched Google, AI Overview
“kids shoe brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adidas or Skechers more popular in search?
This chart shows how often people search Google for Adidas and Skechers by name. Each line represents a brand's share of searches for all ten kids shoe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Adidas, Skechers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Crocs | Skechers | Clarks | Stride Rite | Bobux | Ten Little | KEEN |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 30.2% | 17.6% | 9.7% | 7.9% | 1.9% | 0.14% | 0.06% | 0.03% | 0.02% |
| Nov 2025 | 34.6% | 31.4% | 16% | 8.8% | 7.2% | 1.8% | 0.11% | 0.05% | 0.02% | 0.01% |
| Dec 2025 | 34.7% | 30.9% | 15.3% | 10.3% | 6.9% | 1.7% | 0.08% | 0.05% | 0.02% | 0.02% |
| Jan 2026 | 38.3% | 28.9% | 14.6% | 8% | 8% | 2% | 0.1% | 0.05% | 0.02% | 0.02% |
| Feb 2026 | 34.9% | 31.3% | 15.9% | 8.8% | 7.2% | 1.7% | 0.13% | 0.06% | 0.04% | 0.02% |
| Mar 2026 | 34.1% | 31.2% | 15.4% | 10.4% | 6.9% | 1.7% | 0.12% | 0.06% | 0.04% | 0.02% |
| Apr 2026 | 31.5% | 29.4% | 17.4% | 11.7% | 7.8% | 1.9% | 0.14% | 0.06% | 0.03% | 0.02% |
| May 2026 | 30.5% | 33% | 13.8% | 11.3% | 9.3% | 1.9% | 0.11% | 0.06% | 0.03% | 0.02% |
| Jun 2026 | 30.6% | 31.7% | 14% | 14% | 7.7% | 1.9% | 0.09% | 0.05% | 0.03% | 0.02% |
| Jul 2026 | 31% | 32.7% | 14% | 14% | 6.3% | 1.9% | 0.11% | 0.05% | 0.03% | 0.02% |
| Aug 2026 | 30.3% | 32.2% | 16.5% | 11.1% | 7.4% | 2.2% | 0.11% | 0.05% | 0.03% | 0.02% |
| Sep 2026 | 33.5% | 30.1% | 15.3% | 10.3% | 8.4% | 2.1% | 0.12% | 0.07% | 0.04% | 0.02% |
How has the Adidas and Skechers comparison changed over the last 12 months?
3 findings
- Adidas was ahead of Skechers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among kids shoe brands worldwide moved from 30.2% to 30.1%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, Skechers’ share of searches among kids shoe brands worldwide moved from 7.9% to 8.4%, and its estimated monthly branded searches held steady at 6.1M.
How did search popularity change for kids shoe brands worldwide in September 2026?
3 changes
In September 2026, Nike overtook Adidas to become the leader among kids shoe brands worldwide, with 33.5% of the searches.
In September 2026, Skechers gained share of searches among kids shoe brands worldwide, from 7.4% to 8.4%.
In September 2026, Adidas lost share of searches among kids shoe brands worldwide, from 32.2% to 30.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Adidas’ and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kids shoe brands
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