Brandwave

Semrush vs Ubersuggest:Which is more popular?

In September 2026, Semrush had more branded searches than Ubersuggest among keyword research tools worldwide. Semrush had about 838,000 branded searches, while Ubersuggest had 165,000. Semrush made up 43.3% of all keyword research tool searches we track, and Ubersuggest accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about keyword research tools, Semrush appeared in all five answers and Ubersuggest in three. Semrush was mentioned before Ubersuggest in every answer.

Among keyword research tools worldwide in September 2026

Who do people search for more?

Semrush, about 5 searches for every 1 for Ubersuggest

Semrush 838K searchesUbersuggest 165K searches

Who does AI mention more?

Semrush, mentioned in every answer we collected

Semrush in 5 of 5Ubersuggest in 3 of 5

Who does AI recommend more?

Semrush, named ahead of Ubersuggest in every answer

Semrush first in 5Ubersuggest never first

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Top keyword research tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush appeared in all five answers. Ubersuggest was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Semrush was listed before Ubersuggest in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Semrush1st
  2. Google Keyword Planner2nd
  3. Ahrefs3rd
  4. KWFinder4th
  5. Ubersuggest5th
  6. AnswerThePublic6th
  7. Moz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Keyword Planner5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ubersuggest3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KWFinder3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AnswerThePublic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about keyword research tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Semrush or Ubersuggest more popular in search?

This chart shows how often people search Google for Semrush and Ubersuggest by name. Each line represents a brand's share of searches for all seven keyword research tools we track, month by month, from English-language searches worldwide.

Semrush and Ubersuggest among keyword research tools worldwide, by month

Share of searches by month for Semrush, Ubersuggest. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushGoogle Keyword PlannerAhrefsUbersuggestAnswerThePublicMozKWFinder
Oct 202535.9%18.7%21.6%10.6%7.1%5.8%0.42%
Nov 202537.9%17.1%18.5%11%9%6%0.44%
Dec 202538.5%17.3%15.8%11.2%9.2%7.5%0.45%
Jan 202633.5%17.3%20.5%12%9.8%6.6%0.39%
Feb 202634.7%17.9%21.2%10.1%10.1%5.5%0.41%
Mar 202652.9%12.6%15.8%8.7%5.8%3.9%0.23%
Apr 202638.6%15.3%20.8%10.6%8.6%5.8%0.28%
May 202634.9%17.2%23.3%9.7%8%6.5%0.26%
Jun 202637.3%16.8%20.7%10%8.2%6.7%0.27%
Jul 202634.7%19.7%24.4%7.9%6.5%6.5%0.26%
Aug 202638.5%17.7%20.7%8.7%7.1%7.1%0.28%
Sep 202643.3%18.4%18.2%8.5%5.7%5.7%0.28%

How has the Semrush and Ubersuggest comparison changed over the last 12 months?

3 findings
  • Semrush was ahead of Ubersuggest in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Semrush’s share of searches among keyword research tools worldwide moved from 35.9% to 43.3%, and its estimated monthly branded searches held steady at 838K.
  • Across the 12 months ending September 2026, Ubersuggest’s share of searches among keyword research tools worldwide moved from 10.6% to 8.5%, and its estimated monthly branded searches moved from 246K to 165K.

How did search popularity change for keyword research tools worldwide in September 2026?

2 changes

  1. In September 2026, Semrush gained share of searches among keyword research tools worldwide, from 38.5% to 43.3%.

  2. Estimated monthly branded searches for Ubersuggest worldwide fell 33% over 12 measured months, from 246K to 165K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Semrush’s and Ubersuggest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Semrush

2 branded search terms

  • semrush
  • semrush seo tool

Ubersuggest

2 branded search terms

  • ubersuggest
  • ubersuggest seo tool

How the Brand Demand Index is measured

Other head-to-heads among keyword research tools

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