Moog vs Novation:Which is searched more?
In September 2026, Moog had more branded searches than Novation among keyboards and synths worldwide. Moog was estimated to have 135K branded searches compared to Novation’s 74K, and held a 26.9% Share of Search versus Novation’s 14.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Moog or Novation?
Compare the keyboards and synths people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moog, Novation. The figures are in the table below the chart.
View monthly share of search table
| Month | Moog | Arturia | Korg | Yamaha Pianos | Novation | Roland |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 21.3% | 17.5% | 21.3% | 14.3% | 4.3% |
| Nov 2025 | 18.6% | 27.9% | 18.6% | 18.6% | 12.5% | 3.8% |
| Dec 2025 | 16.7% | 24.9% | 20.3% | 20.3% | 13.7% | 4.1% |
| Jan 2026 | 20.5% | 20.5% | 20.5% | 20.5% | 13.8% | 4.1% |
| Feb 2026 | 19.1% | 23.2% | 19.1% | 19.1% | 15.6% | 3.8% |
| Mar 2026 | 22.3% | 22.3% | 18.4% | 18.4% | 15% | 3.7% |
| Apr 2026 | 22.3% | 22.3% | 18.4% | 18.4% | 15% | 3.7% |
| May 2026 | 23.2% | 19.1% | 19.1% | 19.1% | 15.6% | 3.8% |
| Jun 2026 | 20.7% | 20.7% | 16.9% | 20.7% | 16.9% | 4.1% |
| Jul 2026 | 19.9% | 19.9% | 19.9% | 19.9% | 16.3% | 4% |
| Aug 2026 | 22.7% | 18.7% | 22.7% | 18.7% | 12.5% | 4.6% |
| Sep 2026 | 26.9% | 18% | 18% | 18% | 14.7% | 4.4% |
How has the Moog and Novation comparison changed over the last 12 months?
3 findings
- Moog was ahead of Novation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Moog’s estimated Share of Search among keyboards and synths worldwide moved from 21.3% to 26.9%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, Novation’s estimated Share of Search among keyboards and synths worldwide moved from 14.3% to 14.7%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for keyboards and synths worldwide in September 2026?
2 changes
In September 2026, Moog overtook Korg to become the leader among keyboards and synths worldwide, with 26.9% estimated Share of Search.
In September 2026, Novation gained estimated Share of Search among keyboards and synths worldwide, from 12.5% to 14.7%.
Other head-to-heads among keyboards and synths
How each brand is measured
Brandwave collects information about searches that people make online using Moog’s and Novation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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