Brandwave

Arturia vs Korg:Which is searched more?

In September 2026, Arturia and Korg were level on Share of Search among keyboards and synths worldwide, with an estimated 90.5K branded searches each, at 18% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among keyboards and synths worldwide in September 2026Which is more popular in search, Arturia or Korg?
Arturia18%90.5K searches
vs
Korg18%90.5K searches

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Which is more popular in search, Arturia or Korg?

Compare the keyboards and synths people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arturia and Korg among keyboards and synths worldwide, by month

Share of Search by month for Arturia, Korg. The figures are in the table below the chart.

View monthly share of search table
MonthMoogArturiaKorgYamaha PianosNovationRoland
Oct 202521.3%21.3%17.5%21.3%14.3%4.3%
Nov 202518.6%27.9%18.6%18.6%12.5%3.8%
Dec 202516.7%24.9%20.3%20.3%13.7%4.1%
Jan 202620.5%20.5%20.5%20.5%13.8%4.1%
Feb 202619.1%23.2%19.1%19.1%15.6%3.8%
Mar 202622.3%22.3%18.4%18.4%15%3.7%
Apr 202622.3%22.3%18.4%18.4%15%3.7%
May 202623.2%19.1%19.1%19.1%15.6%3.8%
Jun 202620.7%20.7%16.9%20.7%16.9%4.1%
Jul 202619.9%19.9%19.9%19.9%16.3%4%
Aug 202622.7%18.7%22.7%18.7%12.5%4.6%
Sep 202626.9%18%18%18%14.7%4.4%

How has the Arturia and Korg comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Korg took it in August 2026.
  • Across the 12 months ending September 2026, Arturia’s estimated Share of Search among keyboards and synths worldwide moved from 21.3% to 18%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Korg’s estimated Share of Search among keyboards and synths worldwide moved from 17.5% to 18%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for keyboards and synths worldwide in September 2026?

  1. In September 2026, Moog overtook Korg to become the leader among keyboards and synths worldwide, with 26.9% estimated Share of Search.

  2. In September 2026, Korg lost estimated Share of Search among keyboards and synths worldwide, from 22.7% to 18%.

  3. In September 2026, Arturia lost estimated Share of Search among keyboards and synths worldwide, from 18.7% to 18%.

Other head-to-heads among keyboards and synths

How each brand is measured

Brandwave collects information about searches that people make online using Arturia’s and Korg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arturia

1 branded search term

  • arturia

Korg

1 branded search term

  • korg

How the Brand Demand Index is measured

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