Pandora vs Thomas Sabo:Which is searched more?
In September 2026, Pandora had more branded searches than Thomas Sabo among jewellery charm brands worldwide. Pandora was estimated to have 1.6M branded searches compared to Thomas Sabo’s 201K, and held a 20.6% Share of Search versus Thomas Sabo’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pandora or Thomas Sabo?
Compare the jewellery charm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pandora, Thomas Sabo. The figures are in the table below the chart.
View monthly share of search table
| Month | Swarovski | Pandora | Tiffany & Co. | Mejuri | Thomas Sabo | Meadowlark |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 19.4% | 20.7% | 5.6% | 3.1% | <0.01% |
| Nov 2025 | 47.9% | 27.1% | 15.7% | 6.4% | 2.9% | <0.01% |
| Dec 2025 | 47.9% | 29.2% | 15.7% | 4.3% | 2.9% | <0.01% |
| Jan 2026 | 53.8% | 20.4% | 17.8% | 4.8% | 3.2% | <0.01% |
| Feb 2026 | 55.5% | 18.6% | 18.2% | 5% | 2.7% | <0.01% |
| Mar 2026 | 53.2% | 20.2% | 17.6% | 5.9% | 3.2% | <0.01% |
| Apr 2026 | 52.8% | 17.7% | 21.1% | 5.8% | 2.6% | <0.01% |
| May 2026 | 53.3% | 21.8% | 17.4% | 4.8% | 2.6% | <0.01% |
| Jun 2026 | 51.7% | 23.9% | 17.3% | 4.6% | 2.5% | <0.01% |
| Jul 2026 | 51.2% | 20.9% | 20.2% | 4.6% | 3.1% | <0.01% |
| Aug 2026 | 51.5% | 19.5% | 20.3% | 5.7% | 3.1% | <0.01% |
| Sep 2026 | 54.3% | 20.6% | 17.6% | 4.9% | 2.7% | <0.01% |
How has the Pandora and Thomas Sabo comparison changed over the last 12 months?
3 findings
- Pandora was ahead of Thomas Sabo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pandora’s estimated Share of Search among jewellery charm brands worldwide moved from 19.4% to 20.6%, and its estimated monthly branded searches held steady at 1.6M.
- Across the 12 months ending September 2026, Thomas Sabo’s estimated Share of Search among jewellery charm brands worldwide moved from 3.1% to 2.7%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for jewellery charm brands worldwide in September 2026?
2 changes
In September 2026, Pandora overtook Tiffany & Co. to rank 2nd among jewellery charm brands worldwide, with 20.6% estimated Share of Search.
Estimated monthly branded searches for Thomas Sabo worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Other head-to-heads among jewellery charm brands
How each brand is measured
Brandwave collects information about searches that people make online using Pandora’s and Thomas Sabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pandora
2 branded search terms
- pandora charms
- pandora jewelry
Thomas Sabo
1 branded search term
- thomas sabo
Put your own brand in this comparison
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