Brandwave

Kawasaki Jet Ski vs Yamaha WaveRunner:Which is searched more?

In September 2026, Yamaha WaveRunner had more branded searches than Kawasaki Jet Ski among jet ski brands worldwide. Yamaha WaveRunner was estimated to have 37K branded searches compared to Kawasaki Jet Ski’s 22.2K, and held a 16.5% Share of Search versus Kawasaki Jet Ski’s 9.9%. These are worldwide searches for English-language branded terms.

Share of Search among jet ski brands worldwide in September 2026Which is more popular in search, Kawasaki Jet Ski or Yamaha WaveRunner?
Kawasaki Jet Ski9.9%22.2K searches
vs
Yamaha WaveRunner16.5%37K searches

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Which is more popular in search, Kawasaki Jet Ski or Yamaha WaveRunner?

Compare the jet ski and personal watercraft brands people ride. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kawasaki Jet Ski and Yamaha WaveRunner among jet ski brands worldwide, by month

Share of Search by month for Yamaha WaveRunner, Kawasaki Jet Ski. The figures are in the table below the chart.

View monthly share of search table
MonthSea-DooYamaha WaveRunnerKawasaki Jet Ski
Oct 202568.1%18.3%13.7%
Nov 202563.7%17.1%19.2%
Dec 202568.3%15%16.7%
Jan 202668%15.3%16.7%
Feb 202665.8%18%16.1%
Mar 202670.2%15.7%14.1%
Apr 202677%16.1%6.9%
May 202675.9%15.8%8.4%
Jun 202675.3%17.9%6.8%
Jul 202674.2%17.7%8.2%
Aug 202669.4%13.5%17.1%
Sep 202673.6%16.5%9.9%

How has the Kawasaki Jet Ski and Yamaha WaveRunner comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 12 months ending September 2026: Kawasaki Jet Ski took it in November 2025, Yamaha WaveRunner took it in February 2026, Kawasaki Jet Ski took it in August 2026, Yamaha WaveRunner took it in September 2026.
  • Across the 12 months ending September 2026, Kawasaki Jet Ski’s estimated Share of Search among jet ski brands worldwide moved from 13.7% to 9.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Yamaha WaveRunner’s estimated Share of Search among jet ski brands worldwide moved from 18.3% to 16.5%, and its estimated monthly branded searches moved from 36.2K to 37K.

How did search popularity change for jet ski brands worldwide in September 2026?

  1. In September 2026, Yamaha WaveRunner overtook Kawasaki Jet Ski to rank 2nd among jet ski brands worldwide, with 16.5% estimated Share of Search.

  2. In September 2026, Kawasaki Jet Ski lost estimated Share of Search among jet ski brands worldwide, from 17.1% to 9.9%.

Other head-to-heads among jet ski brands

How each brand is measured

Brandwave collects information about searches that people make online using Kawasaki Jet Ski’s and Yamaha WaveRunner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kawasaki Jet Ski

1 branded search term

  • kawasaki jet ski

Yamaha WaveRunner

2 branded search terms

  • waverunner
  • yamaha waverunner

How the Brand Demand Index is measured

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