How popular isKawasaki Jet Ski in search?
In September 2026, there were an estimated 22.2K branded searches for Kawasaki Jet Ski worldwide which is down 18.1% over the last 12 months. Kawasaki Jet Ski holds 9.9% estimated Share of Search among jet ski brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sea-Doo73.6%
Yamaha WaveRunner16.5%
Kawasaki Jet Ski9.9%
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Which jet ski brands compete with Kawasaki Jet Ski?
Share of Search by month for Sea-Doo, Yamaha WaveRunner, Kawasaki Jet Ski. The figures are in the table below the chart.
View monthly share of search table
| Month | Sea-Doo | Yamaha WaveRunner | Kawasaki Jet Ski |
|---|---|---|---|
| Oct 2025 | 68.1% | 18.3% | 13.7% |
| Nov 2025 | 63.7% | 17.1% | 19.2% |
| Dec 2025 | 68.3% | 15% | 16.7% |
| Jan 2026 | 68% | 15.3% | 16.7% |
| Feb 2026 | 65.8% | 18% | 16.1% |
| Mar 2026 | 70.2% | 15.7% | 14.1% |
| Apr 2026 | 77% | 16.1% | 6.9% |
| May 2026 | 75.9% | 15.8% | 8.4% |
| Jun 2026 | 75.3% | 17.9% | 6.8% |
| Jul 2026 | 74.2% | 17.7% | 8.2% |
| Aug 2026 | 69.4% | 13.5% | 17.1% |
| Sep 2026 | 73.6% | 16.5% | 9.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.6% | 165K | -55.2% | +4.2 points | |
| 2, moved from 3rd to 2nd | 16.5% | 37K | -48.4% | +3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.9% | 22.2K | -75.5% | -7.2 pointsmoved from 2nd to 3rd |
1.
Sea-Doo73.6%
Held 1st. 165K estimated branded searches, -55.2% vs prior month. Share +4.2 points.
16.5%
Moved from 3rd to 2nd. 37K estimated branded searches, -48.4% vs prior month. Share +3 points.
9.9%
Moved from 2nd to 3rd. 22.2K estimated branded searches, -75.5% vs prior month. Share -7.2 points.
Compare search popularity between Kawasaki Jet Ski and its closest rivals
Every comparison with Kawasaki Jet Ski
2 comparisons
How has branded search demand for Kawasaki Jet Ski changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kawasaki Jet Ski worldwide fell from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Kawasaki Jet Ski’s estimated Share of Search among jet ski brands worldwide decreased from 13.7% to 9.9%.
- Across the 12 months ending September 2026, Kawasaki Jet Ski’s estimated Share of Search among jet ski brands worldwide peaked at 19.2% in November 2025 and was lowest at 6.8% in June 2026.
How did search popularity change for jet ski brands worldwide in September 2026?
3 changes
In September 2026, Yamaha WaveRunner overtook Kawasaki Jet Ski to rank 2nd among jet ski brands worldwide, with 16.5% estimated Share of Search.
In September 2026, Sea-Doo gained estimated Share of Search among jet ski brands worldwide, from 69.4% to 73.6%.
In September 2026, Kawasaki Jet Ski lost estimated Share of Search among jet ski brands worldwide, from 17.1% to 9.9%.
How is Kawasaki Jet Ski measured?
Brandwave collects information about searches that people make online using Kawasaki Jet Ski’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kawasaki jet ski
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