Brandwave

Jet ski brands:Which are searched most?

In September 2026, Sea-Doo was the most searched among jet ski brands worldwide, with an estimated 165K branded searches and 73.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sea-Doo73.6%
  2. Yamaha WaveRunner16.5%
  3. Kawasaki Jet Ski9.9%

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Share of SearchLeaderboard

Compare the jet ski and personal watercraft brands people ride. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among jet ski brands worldwide, by month

Share of Search by month for Sea-Doo, Yamaha WaveRunner, Kawasaki Jet Ski. The figures are in the table below the chart.

View monthly share of search table
MonthSea-DooYamaha WaveRunnerKawasaki Jet Ski
Oct 202568.1%18.3%13.7%
Nov 202563.7%17.1%19.2%
Dec 202568.3%15%16.7%
Jan 202668%15.3%16.7%
Feb 202665.8%18%16.1%
Mar 202670.2%15.7%14.1%
Apr 202677%16.1%6.9%
May 202675.9%15.8%8.4%
Jun 202675.3%17.9%6.8%
Jul 202674.2%17.7%8.2%
Aug 202669.4%13.5%17.1%
Sep 202673.6%16.5%9.9%

This month’s ranking, September 2026

  1. 1.Sea-Doo

    73.6%

    Held 1st. 165K estimated branded searches, -55.2% vs prior month. Share +4.2 points.

  2. 2.Yamaha WaveRunner

    16.5%

    Moved from 3rd to 2nd. 37K estimated branded searches, -48.4% vs prior month. Share +3 points.

  3. 3.Kawasaki Jet Ski

    9.9%

    Moved from 2nd to 3rd. 22.2K estimated branded searches, -75.5% vs prior month. Share -7.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among jet ski brands worldwide?

In September 2026, Sea-Doo was the most searched among jet ski brands worldwide, with an estimated 165K branded searches and 73.6% estimated Share of Search within this set. Yamaha WaveRunner is in 2nd place, 57.1 percentage points behind at 16.5% Share of Search.

Global jet ski brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sea-Doo68.1% → 73.6%77%Apr 202663.7%Nov 20251st
Yamaha WaveRunner18.3% → 16.5%18.3%Oct 202513.5%Aug 20262nd
Kawasaki Jet Ski13.7% → 9.9%19.2%Nov 20256.8%Jun 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Sea-Doo’s estimated Share of Search among jet ski brands worldwide increased from 68.1% to 73.6%.
  • Across the 12 months ending September 2026, Yamaha WaveRunner’s estimated Share of Search among jet ski brands worldwide decreased from 18.3% to 16.5%.
  • Across the 12 months ending September 2026, Kawasaki Jet Ski’s estimated Share of Search among jet ski brands worldwide decreased from 13.7% to 9.9%.
  • Across the 12 months ending September 2026, Sea-Doo’s estimated Share of Search among jet ski brands worldwide peaked at 77% in April 2026 and was lowest at 63.7% in November 2025.
  • Across the 12 months ending September 2026, Yamaha WaveRunner’s estimated Share of Search among jet ski brands worldwide peaked at 18.3% in October 2025 and was lowest at 13.5% in August 2026.
  • Across the 12 months ending September 2026, Kawasaki Jet Ski’s estimated Share of Search among jet ski brands worldwide peaked at 19.2% in November 2025 and was lowest at 6.8% in June 2026.

How did search popularity change for jet ski brands worldwide in September 2026?

  1. In September 2026, Yamaha WaveRunner overtook Kawasaki Jet Ski to rank 2nd among jet ski brands worldwide, with 16.5% estimated Share of Search.

  2. In September 2026, Sea-Doo gained estimated Share of Search among jet ski brands worldwide, from 69.4% to 73.6%.

  3. In September 2026, Kawasaki Jet Ski lost estimated Share of Search among jet ski brands worldwide, from 17.1% to 9.9%.

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