Levi's vs Wrangler:Which is more popular?
In September 2026, Levi's had more branded searches than Wrangler among jeans brands worldwide. Levi's had about 823,000 branded searches, while Wrangler had 201,000. Levi's made up 35.7% of all jeans brand searches we track, and Wrangler accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about jeans brands, Levi's appeared in all five answers and Wrangler in four. Levi's was mentioned before Wrangler in every answer.
Who do people search for more?
Levi's, about 4 searches for every 1 for Wrangler
Who does AI mention more?
Levi's, mentioned in every answer we collected
Who does AI recommend more?
Levi's, named ahead of Wrangler in every answer
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Top jeans brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Levi's appeared in all five answers. Wrangler was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Levi's was listed before Wrangler in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Levi's1st
Wrangler2nd
Lee3rd
Abercrombie & Fitch4th
Madewell5th
Nudie Jeans6th
Diesel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Levi's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wrangler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Abercrombie & Fitch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Madewell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nudie Jeans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Diesel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jeans brands
5 answers
Asked ChatGPT
“Which jeans brand should I buy?”
Asked ChatGPT
“What are the best jeans brands?”
Asked ChatGPT
“What's the best jeans brand for everyday wear?”
Searched Google, AI Overview
“jeans brands”
Searched Google, AI Overview
“straight leg jeans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Levi's or Wrangler more popular in search?
This chart shows how often people search Google for Levi's and Wrangler by name. Each line represents a brand's share of searches for all seven jeans brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Levi's, Wrangler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Levi's | Madewell | Nudie Jeans | Wrangler | Lee | Abercrombie & Fitch | Diesel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 32.8% | 8% | 9.8% | 5.4% | 3% | 1.2% |
| Nov 2025 | 38.2% | 38.2% | 6.3% | 7.7% | 5.2% | 3.4% | 1% |
| Dec 2025 | 37.3% | 37.3% | 7.5% | 9.2% | 5% | 2.8% | 1.1% |
| Jan 2026 | 43.3% | 29.2% | 8.7% | 8.7% | 5.8% | 3.2% | 1% |
| Feb 2026 | 43.4% | 29% | 8.7% | 8.7% | 5.8% | 3.2% | 1.1% |
| Mar 2026 | 40.7% | 33.5% | 8.2% | 8.2% | 5.5% | 3% | 0.83% |
| Apr 2026 | 37% | 37% | 9% | 7.4% | 6.1% | 2.7% | 0.84% |
| May 2026 | 36.6% | 36.6% | 8.9% | 8.9% | 6% | 2.2% | 0.79% |
| Jun 2026 | 41.3% | 33.8% | 8.3% | 8.3% | 5.5% | 2% | 0.83% |
| Jul 2026 | 41.6% | 34% | 8.3% | 8.3% | 4.6% | 2% | 1% |
| Aug 2026 | 36.5% | 36.5% | 8.9% | 8.9% | 4.9% | 3.3% | 1% |
| Sep 2026 | 35.7% | 35.7% | 10.7% | 8.7% | 4.8% | 3.2% | 1.2% |
How has the Levi's and Wrangler comparison changed over the last 12 months?
3 findings
- Levi's was ahead of Wrangler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Levi's’ share of searches among jeans brands worldwide moved from 39.9% to 35.7%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Wrangler’s share of searches among jeans brands worldwide moved from 9.8% to 8.7%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for jeans brands worldwide in September 2026?
2 changes
In September 2026, Levi's lost share of searches among jeans brands worldwide, from 36.5% to 35.7%.
Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Levi's’ and Wrangler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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