Brandwave

Jira vs Trello:Which is more popular?

In September 2026, Trello had more branded searches than Jira among issue tracking software worldwide. Trello had about 2.6 million branded searches, while Jira had 1.9 million. Trello made up 35.8% of all issue tracking software searches we track, and Jira accounted for 26.1%. When we asked ChatGPT and Google AI Overviews about issue tracking software, Jira appeared in all five answers and Trello in none.

Among issue tracking software worldwide in September 2026

Who do people search for more?

Trello, about 37% more searches than Jira

Trello 2.6M searchesJira 1.9M searches

Who does AI mention more?

Jira, mentioned in every answer we collected

Jira in 5 of 5Trello in 0 of 5

Who does AI recommend more?

Jira, the only one of the two named

Jira first in 5Trello never named

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Top issue tracking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jira appeared in all five answers. Trello did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jira1st
  2. Linear2nd
  3. YouTrack3rd
  4. ClickUp4th
  5. monday work management5th
  6. Trello–
  7. Asana–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jira5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Linear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickUp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • monday work management1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trello0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about issue tracking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Jira or Trello more popular in search?

This chart shows how often people search Google for Jira and Trello by name. Each line represents a brand's share of searches for all seven issue tracking software we track, month by month, from English-language searches worldwide.

Jira and Trello among issue tracking software worldwide, by month

Share of searches by month for Trello, Jira. The figures are in the table below the chart.

View monthly share of searches table
MonthTrelloJiraClickUpAsanaLinearYouTrackmonday work management
Oct 202535.7%23.7%19.4%19.9%0.49%0.42%0.45%
Nov 202540%21.9%21.7%15.1%0.46%0.47%0.42%
Dec 202538.8%21.2%20.9%17.6%0.56%0.46%0.45%
Jan 202634.2%22.7%22.5%18.9%0.68%0.49%0.52%
Feb 202633.6%22.4%26.9%15.3%0.74%0.48%0.5%
Mar 202635.6%23.5%23.3%15.9%0.87%0.41%0.41%
Apr 202633.7%22.3%26.8%15.6%0.88%0.39%0.4%
May 202635.9%23.3%23%16.1%0.93%0.41%0.34%
Jun 202636%23.2%23%16.2%0.9%0.41%0.35%
Jul 202631.7%24.6%24.4%17.7%0.85%0.43%0.35%
Aug 202632.1%24.8%24.5%17%0.8%0.44%0.32%
Sep 202635.8%26.1%21.3%15.3%0.66%0.46%0.29%

How has the Jira and Trello comparison changed over the last 12 months?

3 findings
  • Trello was ahead of Jira in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jira’s share of searches among issue tracking software worldwide moved from 23.7% to 26.1%, and its estimated monthly branded searches held steady at 1.9M.
  • Across the 12 months ending September 2026, Trello’s share of searches among issue tracking software worldwide moved from 35.7% to 35.8%, and its estimated monthly branded searches moved from 2.8M to 2.6M.

How did search popularity change for issue tracking software worldwide in September 2026?

2 changes
  1. In September 2026, Trello gained share of searches among issue tracking software worldwide, from 32.1% to 35.8%.

  2. In September 2026, Jira gained share of searches among issue tracking software worldwide, from 24.8% to 26.1%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Jira’s and Trello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jira

2 branded search terms

  • jira
  • jira software

Trello

14 branded search terms

  • atlassian trello
  • Trello
  • trello app
  • trello atlassian
  • trello board
  • trello boards
  • trello desktop
  • trello kanban
  • trello kanban board
  • trello power ups
  • trello project management
  • trello project management software
  • trello templates
  • trelloboard

How the Brand Demand Index is measured

Other head-to-heads among issue tracking software

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