Brandwave

Asana vs Jira:Which is more popular?

In September 2026, Jira had more branded searches than Asana among issue tracking software worldwide. Jira had about 1.9 million branded searches, while Asana had 1.1 million. Jira made up 26.1% of all issue tracking software searches we track, and Asana accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about issue tracking software, Jira appeared in all five answers and Asana in none.

Among issue tracking software worldwide in September 2026

Who do people search for more?

Jira, about 71% more searches than Asana

Jira 1.9M searchesAsana 1.1M searches

Who does AI mention more?

Jira, mentioned in every answer we collected

Jira in 5 of 5Asana in 0 of 5

Who does AI recommend more?

Jira, the only one of the two named

Jira first in 5Asana never named

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Top issue tracking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jira appeared in all five answers. Asana did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jira1st
  2. Linear2nd
  3. YouTrack3rd
  4. ClickUp4th
  5. monday work management5th
  6. Trello–
  7. Asana–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jira5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Linear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickUp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • monday work management1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trello0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about issue tracking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Asana or Jira more popular in search?

This chart shows how often people search Google for Asana and Jira by name. Each line represents a brand's share of searches for all seven issue tracking software we track, month by month, from English-language searches worldwide.

Asana and Jira among issue tracking software worldwide, by month

Share of searches by month for Jira, Asana. The figures are in the table below the chart.

View monthly share of searches table
MonthTrelloJiraClickUpAsanaLinearYouTrackmonday work management
Oct 202535.7%23.7%19.4%19.9%0.49%0.42%0.45%
Nov 202540%21.9%21.7%15.1%0.46%0.47%0.42%
Dec 202538.8%21.2%20.9%17.6%0.56%0.46%0.45%
Jan 202634.2%22.7%22.5%18.9%0.68%0.49%0.52%
Feb 202633.6%22.4%26.9%15.3%0.74%0.48%0.5%
Mar 202635.6%23.5%23.3%15.9%0.87%0.41%0.41%
Apr 202633.7%22.3%26.8%15.6%0.88%0.39%0.4%
May 202635.9%23.3%23%16.1%0.93%0.41%0.34%
Jun 202636%23.2%23%16.2%0.9%0.41%0.35%
Jul 202631.7%24.6%24.4%17.7%0.85%0.43%0.35%
Aug 202632.1%24.8%24.5%17%0.8%0.44%0.32%
Sep 202635.8%26.1%21.3%15.3%0.66%0.46%0.29%

How has the Asana and Jira comparison changed over the last 12 months?

3 findings
  • Jira was ahead of Asana in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Asana’s share of searches among issue tracking software worldwide moved from 19.9% to 15.3%, and its estimated monthly branded searches moved from 1.6M to 1.1M.
  • Across the 12 months ending September 2026, Jira’s share of searches among issue tracking software worldwide moved from 23.7% to 26.1%, and its estimated monthly branded searches held steady at 1.9M.

How did search popularity change for issue tracking software worldwide in September 2026?

2 changes

  1. In September 2026, Jira gained share of searches among issue tracking software worldwide, from 24.8% to 26.1%.

  2. In September 2026, Asana lost share of searches among issue tracking software worldwide, from 17% to 15.3%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Asana’s and Jira’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asana

13 branded search terms

  • Asana
  • asana ai
  • asana app
  • asana application
  • asana co
  • asana company
  • asana crm
  • asana desktop app
  • asana project management
  • asana software
  • asana task management
  • asana templates
  • asana work management

Jira

2 branded search terms

  • jira
  • jira software

How the Brand Demand Index is measured

Other head-to-heads among issue tracking software

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