Asana vs ClickUp:Which is more popular by branded search?
In August 2026, ClickUp had more branded searches than Asana among issue tracking software worldwide. ClickUp was estimated to have 1.6M branded searches compared to Asana’s 1.1M, and held a 30.7% Share of Search versus Asana’s 21.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Asana or ClickUp?
Compare the issue tracking software engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ClickUp, Asana. The figures are in the table below the chart.
View monthly share of search table
| Month | Trello | ClickUp | Asana | monday work management | Linear | Jira |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 24.1% | 25.2% | 5.6% | 0.72% | 0.75% |
| Nov 2025 | 47.8% | 26% | 18.8% | 5.9% | 0.66% | 0.82% |
| Dec 2025 | 46.7% | 25.1% | 21.7% | 4.9% | 0.79% | 0.79% |
| Jan 2026 | 42.1% | 28.1% | 23.9% | 4.1% | 0.97% | 0.87% |
| Feb 2026 | 41.2% | 33.2% | 19.6% | 4% | 1.1% | 0.86% |
| Mar 2026 | 43.9% | 29.1% | 20.3% | 4.8% | 1.3% | 0.75% |
| Apr 2026 | 40.4% | 32.2% | 19.1% | 6.3% | 1.2% | 0.83% |
| May 2026 | 43.2% | 27.9% | 20.5% | 6.2% | 1.3% | 0.87% |
| Jun 2026 | 43.4% | 27.8% | 20.6% | 6.2% | 1.3% | 0.72% |
| Jul 2026 | 39.2% | 30.6% | 23.1% | 5% | 1.3% | 0.78% |
| Aug 2026 | 40.3% | 30.7% | 21.6% | 5.4% | 1.2% | 0.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Asana and ClickUp comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: ClickUp took it in November 2025.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among issue tracking software worldwide moved from 25.2% to 21.6%, and its estimated monthly branded searches moved from 1.7M to 1.1M.
- Across the 11 months ending August 2026, ClickUp’s estimated Share of Search among issue tracking software worldwide moved from 24.1% to 30.7%, and its estimated monthly branded searches held steady at 1.6M.
How did search popularity change for issue tracking software worldwide in August 2026?
1 change
In August 2026, Asana lost estimated Share of Search among issue tracking software worldwide, from 23.1% to 21.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Asana’s and ClickUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asana
26 branded search terms
- Asana
- asana ai
- asana app
- asana app download
- asana application
- asana co
- asana com
- asana company
- asana cost
- asana crm
- asana desktop app
- asana download
- asana for mac
- asana free
- asana price
- asana pricing
- asana project management
- asana project management software
- asana project management tool
- asana software
- asana task management
- asana tasks
- asana templates
- asana work management
- asana.com
- what is asana
ClickUp
21 branded search terms
- click up
- ClickUp
- clickup ai
- clickup app
- clickup brain
- clickup chat
- clickup com
- clickup crm
- clickup desktop app
- clickup docs
- clickup download
- clickup free
- clickup price
- clickup pricing
- clickup project management
- clickup project management software
- clickup project management tool
- clickup templates
- clickup.com
- clickupapp
- what is clickup
Put your own brand in this comparison
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