Bonsai vs Wave:Which is more popular by branded search?
In August 2026, Bonsai had more branded searches than Wave among invoicing software worldwide. Bonsai was estimated to have 550K branded searches compared to Wave’s 67.6K, and held a 66.5% Share of Search versus Wave’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bonsai or Wave?
Compare the software small businesses use to invoice clients. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bonsai, Wave. The figures are in the table below the chart.
View monthly share of search table
| Month | Bonsai | Zoho Invoice | FreshBooks | Wave |
|---|---|---|---|---|
| Oct 2025 | 63.8% | 15.7% | 10.6% | 10% |
| Nov 2025 | 66% | 16.2% | 9% | 8.7% |
| Dec 2025 | 69.4% | 13.9% | 7.8% | 8.9% |
| Jan 2026 | 62% | 15.2% | 10.5% | 12.3% |
| Feb 2026 | 66.9% | 16.4% | 7.6% | 9.2% |
| Mar 2026 | 70.7% | 14.2% | 6.8% | 8.3% |
| Apr 2026 | 71.2% | 14.3% | 6.6% | 8% |
| May 2026 | 72.9% | 14.6% | 5.6% | 7% |
| Jun 2026 | 66.1% | 16.2% | 9.2% | 8.5% |
| Jul 2026 | 69.3% | 17% | 6.4% | 7.3% |
| Aug 2026 | 66.5% | 16.3% | 9% | 8.2% |
| Sep 2026 | — | — | — | — |
How has the Bonsai and Wave comparison changed over the last 12 months?
3 findings
- Bonsai was ahead of Wave in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bonsai’s estimated Share of Search among invoicing software worldwide moved from 63.8% to 66.5%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing software worldwide moved from 10% to 8.2%, and its estimated monthly branded searches moved from 86.1K to 67.6K.
How did search popularity change for invoicing software worldwide in August 2026?
3 changes
In August 2026, FreshBooks overtook Wave to rank 3rd among invoicing software worldwide, at 9%.
In August 2026, Wave gained estimated Share of Search among invoicing software worldwide, from 7.3% to 8.2%.
In August 2026, Bonsai lost estimated Share of Search among invoicing software worldwide, from 69.3% to 66.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Bonsai’s and Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.