Leader Doors vs Masonite:Which is more popular?
In September 2026, Masonite had more branded searches than Leader Doors among internal doors worldwide. Masonite had about 49,500 branded searches, while Leader Doors had 14,800. Masonite made up 36.6% of all internal door searches we track, and Leader Doors accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about internal doors, Masonite appeared in one of the five answers and Leader Doors in none.
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Top internal doors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Masonite was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Leader Doors did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jeld-Wen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masonite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hume Doors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leader Doors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Norca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about internal doors
5 answers
Asked ChatGPT
“Which internal door should I buy?”
Asked ChatGPT
“What are the best internal door brands?”
Asked ChatGPT
“What's the best internal door for home renovations?”
Searched Google, AI Overview
“internal doors”
Searched Google, AI Overview
“interior doors”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Leader Doors or Masonite more popular in search?
This chart shows how often people search Google for Leader Doors and Masonite by name. Each line represents a brand's share of searches for all six internal doors we track, month by month, from English-language searches worldwide.
Share of searches by month for Masonite, Leader Doors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jeld-Wen | Masonite | Hume Doors | Leader Doors | Norca |
|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 30.6% | 11.2% | 16.7% | 4.1% |
| Nov 2025 | 38.6% | 31.5% | 11.5% | 14.1% | 4.2% |
| Dec 2025 | 36.5% | 36.5% | 8.9% | 13.3% | 4.9% |
| Jan 2026 | 39.4% | 32.2% | 9.6% | 14.5% | 4.3% |
| Feb 2026 | 36.1% | 36.1% | 10.8% | 13.2% | 3.9% |
| Mar 2026 | 36.9% | 36.9% | 11.1% | 11.1% | 4% |
| Apr 2026 | 36.6% | 36.6% | 10.9% | 10.9% | 4.9% |
| May 2026 | 36.1% | 36.1% | 13.2% | 10.8% | 3.9% |
| Jun 2026 | 36.5% | 36.5% | 13.3% | 8.9% | 4.9% |
| Jul 2026 | 36.5% | 36.5% | 13.3% | 8.9% | 4.9% |
| Aug 2026 | 31.3% | 38.2% | 14% | 11.4% | 5.1% |
| Sep 2026 | 36.6% | 36.6% | 10.9% | 10.9% | 4.9% |
How has the Leader Doors and Masonite comparison changed over the last 12 months?
3 findings
- Masonite was ahead of Leader Doors in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leader Doors’ share of searches among internal doors worldwide moved from 16.7% to 10.9%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
- Across the 12 months ending September 2026, Masonite’s share of searches among internal doors worldwide moved from 30.6% to 36.6%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for internal doors worldwide in September 2026?
3 changes
In September 2026, Jeld-Wen overtook Masonite to become the leader among internal doors worldwide, with 36.6% of the searches.
In September 2026, Masonite lost share of searches among internal doors worldwide, from 38.2% to 36.6%.
Estimated monthly branded searches for Leader Doors worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Leader Doors’ and Masonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leader Doors
1 branded search term
- leader doors
Masonite
1 branded search term
- masonite
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