Brandwave

Internal doors:Which brands are most popular in search?

In August 2026, Masonite was the most searched among internal doors worldwide, with an estimated 49.5K branded searches and 40.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Masonite40.3%
  2. Jeld-Wen33%
  3. Hume Doors14.7%
  4. Leader Doors12%
  5. Norca—
  6. Victoria Door Company—

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Share of SearchLeaderboard

Compare the internal doors people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among internal doors worldwide, by month

Share of Search by month for Masonite, Jeld-Wen, Hume Doors, Leader Doors. The figures are in the table below the chart.

View monthly share of search table
MonthMasoniteJeld-WenHume DoorsLeader DoorsNorcaVictoria Door Company
Oct 202531.9%39%11.7%17.5%——
Nov 202532.9%40.3%12%14.8%——
Dec 202538.3%38.3%9.4%14%——
Jan 202633.7%41.2%10.1%15.1%——
Feb 202637.5%37.5%11.2%13.7%——
Mar 202638.5%38.5%11.5%11.5%——
Apr 202638.5%38.5%11.5%11.5%——
May 202637.5%37.5%13.7%11.2%——
Jun 202638.3%38.3%14%9.4%——
Jul 202638.3%38.3%14%9.4%——
Aug 202640.3%33%14.7%12%——
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Masonite

    40.3%

    Moved from 2nd to 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Jeld-Wen

    33%

    Moved from 1st to 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  3. 3.Hume Doors

    14.7%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Leader Doors

    12%

    Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  5. —.Norca

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  6. —.Victoria Door Company

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among internal doors worldwide?

In August 2026, Masonite was the most searched among internal doors worldwide, with an estimated 49.5K branded searches and 40.3% estimated Share of Search within this set. Jeld-Wen is in 2nd place, 7.3 percentage points behind at 33% Share of Search.

Global internal doors, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Masonite31.9% → 40.3%40.3%Aug 202631.9%Oct 20252nd → 1st
Jeld-Wen39% → 33%41.2%Jan 202633%Aug 20261st → 2nd
Hume Doors11.7% → 14.7%14.7%Aug 20269.4%Dec 20254th → 3rd
Leader Doors17.5% → 12%17.5%Oct 20259.4%Jun 20263rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, Masonite’s estimated Share of Search among internal doors worldwide increased from 31.9% to 40.3%.
  • Across the 11 months ending August 2026, Jeld-Wen’s estimated Share of Search among internal doors worldwide decreased from 39% to 33%.
  • Across the 11 months ending August 2026, Hume Doors’ estimated Share of Search among internal doors worldwide increased from 11.7% to 14.7%.
  • Across the 11 months ending August 2026, Leader Doors’ estimated Share of Search among internal doors worldwide decreased from 17.5% to 12%.
  • Across the 11 months ending August 2026, Jeld-Wen’s estimated Share of Search among internal doors worldwide peaked at 41.2% in January 2026 and was lowest at 33% in August 2026.
  • Across the 11 months ending August 2026, Hume Doors’ estimated Share of Search among internal doors worldwide peaked at 14.7% in August 2026 and was lowest at 9.4% in December 2025.
  • Across the 11 months ending August 2026, Leader Doors’ estimated Share of Search among internal doors worldwide peaked at 17.5% in October 2025 and was lowest at 9.4% in June 2026.
  • Across the 11 months ending August 2026, Masonite rose from 2nd to 1st among internal doors worldwide.
  • Across the 11 months ending August 2026, Jeld-Wen fell from 1st to 2nd among internal doors worldwide.
  • Across the 11 months ending August 2026, Hume Doors rose from 4th to 3rd among internal doors worldwide.
  • Across the 11 months ending August 2026, Leader Doors fell from 3rd to 4th among internal doors worldwide.
  • Across the 11 months ending August 2026, Norca and Victoria Door Company held steady: their estimated Share of Search among internal doors worldwide each moved less than 0.5 percentage points.

How did search popularity change for internal doors worldwide in August 2026?

  1. In August 2026, Masonite overtook Jeld-Wen to take the highest estimated Share of Search among internal doors worldwide, at 40.3%.

  2. In August 2026, Leader Doors gained estimated Share of Search among internal doors worldwide, from 9.4% to 12%.

  3. In August 2026, Hume Doors gained estimated Share of Search among internal doors worldwide, from 14% to 14.7%.

  4. In August 2026, Jeld-Wen lost estimated Share of Search among internal doors worldwide, from 38.3% to 33%.

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