Hume Doors vs Masonite:Which is more popular by branded search?
In August 2026, Masonite had more branded searches than Hume Doors among internal doors worldwide. Masonite was estimated to have 49.5K branded searches compared to Hume Doors’ 18.1K, and held a 40.3% Share of Search versus Hume Doors’ 14.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hume Doors or Masonite?
Compare the internal doors people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Masonite, Hume Doors. The figures are in the table below the chart.
View monthly share of search table
| Month | Masonite | Jeld-Wen | Hume Doors | Leader Doors | Norca | Victoria Door Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 39% | 11.7% | 17.5% | — | — |
| Nov 2025 | 32.9% | 40.3% | 12% | 14.8% | — | — |
| Dec 2025 | 38.3% | 38.3% | 9.4% | 14% | — | — |
| Jan 2026 | 33.7% | 41.2% | 10.1% | 15.1% | — | — |
| Feb 2026 | 37.5% | 37.5% | 11.2% | 13.7% | — | — |
| Mar 2026 | 38.5% | 38.5% | 11.5% | 11.5% | — | — |
| Apr 2026 | 38.5% | 38.5% | 11.5% | 11.5% | — | — |
| May 2026 | 37.5% | 37.5% | 13.7% | 11.2% | — | — |
| Jun 2026 | 38.3% | 38.3% | 14% | 9.4% | — | — |
| Jul 2026 | 38.3% | 38.3% | 14% | 9.4% | — | — |
| Aug 2026 | 40.3% | 33% | 14.7% | 12% | — | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Hume Doors and Masonite comparison changed over the last 12 months?
3 findings
- Masonite was ahead of Hume Doors in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hume Doors’ estimated Share of Search among internal doors worldwide moved from 11.7% to 14.7%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Masonite’s estimated Share of Search among internal doors worldwide moved from 31.9% to 40.3%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for internal doors worldwide in August 2026?
2 changes
In August 2026, Masonite overtook Jeld-Wen to take the highest estimated Share of Search among internal doors worldwide, at 40.3%.
In August 2026, Hume Doors gained estimated Share of Search among internal doors worldwide, from 14% to 14.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Hume Doors’ and Masonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hume Doors
1 branded search term
- hume doors
Masonite
1 branded search term
- masonite
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.