Brandwave

How popular isMasonite in search?

In August 2026, there were an estimated 49.5K branded searches for Masonite worldwide which held steady over the last 11 months. Masonite holds 40.3% estimated Share of Search among internal doors worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Masonite40.3%
  2. Jeld-Wen33%
  3. Hume Doors14.7%
  4. Leader Doors12%
  5. Norca—
  6. Victoria Door Company—
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Which internal doors compete with Masonite?

Masonite against internal doors worldwide, by month

Share of Search by month for Masonite, Jeld-Wen, Hume Doors, Leader Doors. The figures are in the table below the chart.

View monthly share of search table
MonthMasoniteJeld-WenHume DoorsLeader DoorsNorcaVictoria Door Company
Oct 202531.9%39%11.7%17.5%——
Nov 202532.9%40.3%12%14.8%——
Dec 202538.3%38.3%9.4%14%——
Jan 202633.7%41.2%10.1%15.1%——
Feb 202637.5%37.5%11.2%13.7%——
Mar 202638.5%38.5%11.5%11.5%——
Apr 202638.5%38.5%11.5%11.5%——
May 202637.5%37.5%13.7%11.2%——
Jun 202638.3%38.3%14%9.4%——
Jul 202638.3%38.3%14%9.4%——
Aug 202640.3%33%14.7%12%——
Sep 2026——————

  1. 1.Masonite

    40.3%

    Moved from 2nd to 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Jeld-Wen

    33%

    Moved from 1st to 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  3. 3.Hume Doors

    14.7%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Leader Doors

    12%

    Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  5. —.Norca

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  6. —.Victoria Door Company

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Masonite and its closest rivals

How has branded search demand for Masonite changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Masonite worldwide held steady at 49.5K.
  • Across the 11 months ending August 2026, Masonite’s estimated Share of Search among internal doors worldwide increased from 31.9% to 40.3%.
  • Across the 11 months ending August 2026, Masonite rose from 2nd to 1st among internal doors worldwide.

How did search popularity change for internal doors worldwide in August 2026?

  1. In August 2026, Masonite overtook Jeld-Wen to take the highest estimated Share of Search among internal doors worldwide, at 40.3%.

  2. In August 2026, Leader Doors gained estimated Share of Search among internal doors worldwide, from 9.4% to 12%.

  3. In August 2026, Hume Doors gained estimated Share of Search among internal doors worldwide, from 14% to 14.7%.

  4. In August 2026, Jeld-Wen lost estimated Share of Search among internal doors worldwide, from 38.3% to 33%.

How is Masonite measured?

Brandwave collects information about searches that people make online using Masonite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • masonite

Do you work for Masonite? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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