Hydro Flask vs YETI:Which is searched more?
In September 2026, Hydro Flask had more branded searches than YETI among insulated tumbler brands worldwide. Hydro Flask was estimated to have 450K branded searches compared to YETI’s 2.9K, and held a 51.9% Share of Search versus YETI’s 0.33%. These are worldwide searches for English-language branded terms.
Follow Hydro Flask vs YETI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hydro Flask or YETI?
Compare the insulated tumbler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydro Flask, YETI. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | Frank Green | Chilly's | Corkcicle | Stanley | Owala | YETI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 15.8% | 13% | 13% | 4.8% | 0.42% | 0.28% |
| Nov 2025 | 52.2% | 19.1% | 10.5% | 12.8% | 4.7% | 0.51% | 0.28% |
| Dec 2025 | 52.2% | 19.1% | 10.5% | 12.8% | 4.7% | 0.51% | 0.28% |
| Jan 2026 | 52.5% | 15.8% | 15.8% | 10.5% | 4.7% | 0.42% | 0.28% |
| Feb 2026 | 54% | 16.2% | 13.2% | 10.9% | 4.9% | 0.53% | 0.29% |
| Mar 2026 | 53.4% | 16% | 13.1% | 10.7% | 5.9% | 0.64% | 0.28% |
| Apr 2026 | 52.7% | 15.8% | 12.9% | 12.9% | 4.7% | 0.63% | 0.28% |
| May 2026 | 54.1% | 13.2% | 13.3% | 13.2% | 4.9% | 0.97% | 0.43% |
| Jun 2026 | 53.5% | 13.1% | 13.1% | 13.1% | 5.9% | 0.78% | 0.64% |
| Jul 2026 | 57.9% | 14.2% | 9.6% | 11.6% | 5.2% | 1% | 0.46% |
| Aug 2026 | 59.4% | 14.6% | 9.7% | 9.7% | 5.3% | 0.87% | 0.32% |
| Sep 2026 | 51.9% | 15.6% | 12.7% | 12.7% | 5.7% | 1.1% | 0.33% |
How has the Hydro Flask and YETI comparison changed over the last 12 months?
3 findings
- Hydro Flask was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among insulated tumbler brands worldwide moved from 52.8% to 51.9%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among insulated tumbler brands worldwide moved from 0.28% to 0.33%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for insulated tumbler brands worldwide in September 2026?
1 change
In September 2026, Hydro Flask lost estimated Share of Search among insulated tumbler brands worldwide, from 59.4% to 51.9%.
Other head-to-heads among insulated tumbler brands
Hydro Flask vs Frank Green: compare search popularity
Hydro Flask vs Chilly's: compare search popularity
Hydro Flask vs Corkcicle: compare search popularity
Hydro Flask vs Stanley: compare search popularity- Frank Green vs Chilly's: compare search popularity
- Frank Green vs Corkcicle: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Hydro Flask’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydro Flask
1 branded search term
- hydro flask
YETI
1 branded search term
- yeti drinkware
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.