Stanley vs Thermos:Which is more popular?
In September 2026, Stanley had more branded searches than Thermos among insulated drinkware brands worldwide. Stanley had about 659,000 branded searches, while Thermos had 368,000. Stanley made up 10.2% of all insulated drinkware brand searches we track, and Thermos accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about insulated drinkware brands, Thermos appeared in four of the five answers and Stanley in three. Stanley and Thermos were each mentioned first in two of the four answers.
Who do people search for more?
Stanley, about 79% more searches than Thermos
Who does AI mention more?
Thermos, mentioned in 4 of 5 answers, Stanley in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top insulated drinkware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thermos was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Stanley was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley and Thermos were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Thermos4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Owala3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zojirushi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corkcicle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insulated drinkware brands
5 answers
Asked ChatGPT
“Which insulated drinkware brand should I buy?”
Asked ChatGPT
“What are the best insulated drinkware brands?”
Asked ChatGPT
“What's the best insulated drinkware brand for keeping drinks hot or cold?”
Searched Google, AI Overview
“insulated water bottle”
Searched Google, AI Overview
“hot cold bottle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Stanley or Thermos more popular in search?
This chart shows how often people search Google for Stanley and Thermos by name. Each line represents a brand's share of searches for all seven insulated drinkware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stanley, Thermos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | Stanley | Hydro Flask | YETI | Thermos | Corkcicle | Zojirushi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 9.9% | 10.5% | 6.8% | 6.8% | 2.9% | 2% |
| Nov 2025 | 67.9% | 7.6% | 9% | 6.4% | 4.8% | 2.5% | 1.8% |
| Dec 2025 | 62.8% | 8.5% | 9.5% | 9.3% | 5% | 2.6% | 2.2% |
| Jan 2026 | 62% | 8.8% | 10% | 7.5% | 6.5% | 2.3% | 2.9% |
| Feb 2026 | 64.8% | 8.1% | 9.2% | 7.7% | 5.9% | 2.1% | 2.2% |
| Mar 2026 | 66.1% | 8.9% | 8.8% | 6.4% | 5.7% | 2% | 2.1% |
| Apr 2026 | 63.9% | 9.7% | 8.9% | 7.1% | 5.7% | 2.6% | 2.1% |
| May 2026 | 60% | 9.8% | 8.4% | 7.7% | 9.8% | 2.4% | 2% |
| Jun 2026 | 62.2% | 11.4% | 8.6% | 7.9% | 5.5% | 2.4% | 2% |
| Jul 2026 | 66.4% | 10% | 8.6% | 6.8% | 4.5% | 2% | 1.7% |
| Aug 2026 | 66.3% | 11.2% | 8.6% | 5.9% | 4.6% | 1.7% | 1.7% |
| Sep 2026 | 67.2% | 10.2% | 7.2% | 6% | 5.7% | 2.1% | 1.7% |
How has the Stanley and Thermos comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Thermos took it in May 2026, Stanley took it in June 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among insulated drinkware brands worldwide moved from 9.9% to 10.2%, and its estimated monthly branded searches moved from 535K to 659K.
- Across the 12 months ending September 2026, Thermos’ share of searches among insulated drinkware brands worldwide moved from 6.8% to 5.7%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for insulated drinkware brands worldwide in September 2026?
2 changes
In September 2026, Thermos gained share of searches among insulated drinkware brands worldwide, from 4.6% to 5.7%.
In September 2026, Stanley lost share of searches among insulated drinkware brands worldwide, from 11.2% to 10.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Stanley’s and Thermos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among insulated drinkware brands
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